Golf coach, PhD in Biomed | Geeks out on science, tech and sport performance

Joined August 2025
22 Photos and videos
Getting through Apple’s App Store payment T&Cs is like the least fun pub quiz you could ever make and then it lasts for 3 weeks and you’re not allowed to leave… Unless you want to give them 30% of all your revenue, and then much easier!
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Aiming well is a consequence - not the root cause. I’ve never seen a slicer with an issue aiming too far right… Perception is highly powerful and overrides a lot of what we ‘consciously think’ we’re doing - such as aiming at our target.
Aiming well remains the most underrated skill. Hit this great but was a little peeved it went a little right. Thought I was aiming straight at the pin and blocked it a little Turns out it went exactly where I was aiming 🤣
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Lots of ppl asking @marclou how to do SEO. Feel free2save 1) pick a super niche word in your area. Not ‘buy startups’ instead ‘buy golf start ups’ 2) type that into Google - what ranks, type of page, length, sub headings? 3) build a page with exact title & cover same topics👇
My vibe-coded startup marketplace now ranks higher than top guns for top SEO keywords 😇
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Once you can rank top 3 for a super easy word pick a slightly tougher term in the same topic - the same principles apply. Then match on page content with thinking - what would be an amazing result for someone searching this topic? Combine that with content you need to rank
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Final tip. keyword research are great but so is just googling the start of phrases and seeing what autocomplete suggests. Each one becomes a new page and internally link them. No I don’t sell SEO 😅 but ranking sites did pay for my PhD now I’m building a golf saas.
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Never follow a bad golf shot with a stupid one.
What is the best golf advice tip you've ever received in your life? (I need some lol).
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Great share. This is niche! Makes me think, what’s the nichest successful app or product you’ve come across in golf?
I love that Edoardo Molinari is casually living in the year 2036 Calculates exact hurt/help yardage impacts from various distances at different wind speeds 24 yards of hurt in this 170 yard/14 mph example. (Rest is X'd out because don't want to give away too many secrets)
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One thread I’ve commonly seen is this: The kind of golf that you need to play to get on the main tour from mini tours is different to the type of golf you need to succeed on tour. Flicking it round fiddly courses in -8 is different to carding three 69s on a tour course
Having the capacity to shoot in the low 60s anywhere you show up but to also not be anywhere near the tour is an incredible thing in pro golf… there are SO MANY dudes who could win who never sniff the PGA Tour
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Same in modelling golf biomechanics. Everyone wants to know ‘what are my numbers’ But modelling the pelvis, thorax and arms is so challenging b4 test - retest reliability. Then we have estimating joint centres… Without a good estimation of these, the numbers are garbage…
A physical limitation w/ golf robots is simulating the human wrist. Humans vary their use of tiny hand muscles and wrist rotation. Robots clamp the grip firmly. It's a decent approximation, but an imperfect simulation of shaft loading, closure rate, and impact variation.
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Skills games: ☑️ Make them relevant to the skill ☑️ Suitably challenging ☑️ Set a goal ☑️ Track your scores ☑️ Genuinely care what you score The last one is the toughest. Just give me a shout if you need any ideas for how to practice a certain skill in golf. ⛳️
It’s well worth asking yourself how good your practice is? Practicing really really well is a skill in itself. My main advice is to be engaged and focus on “quality over quantity”. It’s really easy to “switch off” when practicing and more or less making it pointless.
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Fixing your golf swing because ‘something doesn’t look right…’ One of the best ways to practice and get worse…
You don't need a flat lead wrist at the top of the backswing, especially with a neutral/strong grip. If you're cupped at setup you can be slightly cupped at the top and be just fine. Golfers trying to get flat lead wrists often create more problems for themselves than they solve.
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You wouldn't go to the gym and lift the same weights for 6 months — but that's exactly how golfers practice. Same range, same targets, same routine. Then wonder why their handicap hasn't moved. 🪴 Your practice needs to grow with you. 👇
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Too easy, you'll not learn. Too hard = give up. To make your practice harder, have clear targets, don’t just beat balls into a field. Then do two things to increase the challenge: 1. Make your targets smaller 🎯 2. Aim for more reps in a row 🧮
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For example: Driving challenge start with a 30-yd fairway, hit 10 shots and count how many land in. Then when you hit 8/10, progress to a 25-yd fairway OR Aim for 3 shots in a row, once completed aim for 5 in a row. You’ll keep progressing and stop falling into ruts.
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Love this @mfinneygolf. Great explainer and you’re spot on. One more point that might be of use. When I was a ‘helper’ for Mr McIlroy & Mr Westwoods biomechanics at Leeds Met Uni we saw this. As both approach impact the linear velocity of the hosel decreased into impact…👇
We could handle this on a podcast - you and me. We could handle it with four of us - you, me, Jacobs, and Como. We could handle it with six of us - add in Nesbit and MacKenzie. But you won’t. Why? Why, Brian?
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And they seemed to be stabilising the hosel linear velocity to maximise this ‘release of the club’/rotation. It’s a small point but hopefully this adds to your very comprehensive breakdown of forces applied to the handle and shaft deflection. 👇
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It’s tricky to understand forces because they are unseen but acceleration, inertia and understanding motion about the CoM are key to really understanding golf swing mechanics for us coaches. Ps - another big shoutout to Sasho. He’s always so generous with his time & responses.
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GOLFERS: If you’ve got a handicap goal this year, watch this short video. 📈 Stroke average is king 👑 Golfers often set the wrong target. If you hit this number for 5-10 rounds you will reach your handicap goal. It’s the most deterministic way to reach your goal. 🎯
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