My conversation with
@JasonFried, co-founder of
@37signals.
0:00 Build Products for Yourself
1:40 Low Costs, Small Company, Enough Customers
3:06 Your Only Competition Is Your Costs
5:25 How 37signals Stays Lean
9:43 Rewriting Basecamp & Fighting Software Bloat
13:42 Why "Enough" Beats Growth
17:44 Product People vs. Business Shells
22:41 The "So What?" Mindset
27:45 Staying Close to Customers
34:43 The Reward for Good Work Is More Work
39:57 Six-Week Horizons & Compounding Decisions
45:20 Anti-Fragile Business With Tiny Units
50:55 Galápagos Product Design
52:44 Radical Authenticity Over Marketing Tricks
1:27:39 Rick Rubin & Intuition-Driven Building
1:42:25 Lightning in a Bottle & Knowing When to Stop
1:50:29 Defining Success: Pride in the Work
1:53:58 Independence Through Profitability
1:59:23 When Tech Adds Friction Instead of Value
2:04:11 Ruthless Editing & What Never Changes
2:08:14 Longevity as the Moat
2:17:28 Building by Intuition
Includes paid partnerships.