We offer creative & strategic (subscription & bespoke) intelligence to agencies, brands & rights owners to fuel game-changing sports & sponsorship marketing.
Joined December 2010
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23 Jul 2024
Ahead of the starter's pistol, we look at how the world's broadcasters are promoting their #Paris2024 #Olympics & #Paralympics programming - check out some of the key tactics and standout campaigns activative.co.uk/
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Jeremy Edwards retweeted
📢 1 WEEK TO GO 📢
Germany ⚽⚽⚽⚽⚽
Spain ⚽⚽⚽
Belgium 0️⃣
But who's winning the battle of the #brands at #Euro2024?
📅 Tues 25 June
⏰ 09:00 BST / 10:00 CEST
🎟 bit.ly/3wHMomy
#sponsorship #ESAwebinar #webinar #expertise #football
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12 Jun 2024
From sponsors and retailers, to sports marketers and ambush advertisers, sports marketers are leveraging #euro2024 via the red hot stadium-to-street fashion trend focused on 1980s & 1990s British football culture #blokecore. We showcase the standout work activative.co.uk/
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24 May 2024
Our #WeeklyHighlights includes our 'Campaign Of The Week' @elfcosmetics #Indy500 'Lip Oil Change' with @katherinelegge @DaleCoyneRacing @D1A @BRANDed, a @Wrexham_AFC sponsor 'Showcase Of The Week' & explores how 'bots' are used in sports marketing - mailchi.mp/activative.co.uk/…
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23 May 2024
Thursday's Daily Drop of new #SportsMarketing includes @lidl 'We're On Your Team' #Euro2024, @Heineken Peru @ChampionsLeague @Ogilvy Entel Stunt, @2degreesmobile @SuperRugbyNZ @TBWANZ 'TikTok Final' & @PrimeVideoAUNZ @ICC @LeoBurnett #ItsOn! - mailchi.mp/activative.co.uk/…
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Jeremy Edwards retweeted
⚽ EURO 2024 WEBINAR ⚽
Join us mid-tournament as we take a look at the great and the good (and not so good) of #EURO2024 #sponsorship
📅 Tues 25 June
⏰ 09:00 BST (10:00 CEST)
ℹ bit.ly/4bNdBmI
🎟 bit.ly/4bK3EpT
#ESAwebinar
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20 May 2024
The week's first Daily Drop showcases notable new #SportsMarketing campaigns like @irnbru @TheLeith #WeCan, @Olympics @Deloitte @DeloitteDigital #TheFirstEffect, @StateFarm @ESPN #InnerBaller & @rebelsport @StanleySt #ItAllStartsHere - mailchi.mp/activative.co.uk/…
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17 May 2024
Friday's 'Weekly Highlights' features @newbalance #GreyDays as Campaign Of The Week, while our #mentalhealthawrenessweek Showcase amplifies our favourite sports-led mental health campaigns and this week's Trend spotlights @NFL schedule release spots - mailchi.mp/activative.co.uk/…
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15 May 2024
Wednesday #SportsMarketing Daily Drop showcases campaigns by @Samsung #Paris2024, @PepsiMaxUK #UEFAChampionsLeague, @currys & @Wolves - mailchi.mp/activative.co.uk/…
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22 Mar 2024
Our #SportsMarketing 'Weekly Highlights' newsletter features @Puma agency Bursty's Aussie 'Good Luck' Hayden Reid back page takeover as #CampaignOfTheWeek, an @IPL 'Best Of' as the #ShowcaseOfTheWeek and Non-Alcoholic @F1 sponsors as #TrendOfTheWeek - mailchi.mp/activative/weekly…
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Jeremy Edwards retweeted
🏆 ESA AWARDS 🏆
3 months out from the 2024 #ESAawards and it's almost judging time!
With 12 groups here are the lovely #sponsorship leaders charged with chairing those tricky discussions 👩⚖️
7 March tickets 👉 bit.ly/3s0RmID
All judges 👉 bit.ly/44vNcFG
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24 Jul 2023
The week's 1st sports marketing DROP features @CadburyAU @TheMatildas @OgilvyAus @WavemakerGlobal 'Star In A Poster', @maccas #FIFAWWC work, @DoveMenCare @Ogilvy_India #ManEnoughToCare & @RevistaPanenka @flekick @futpro_es #GuardYourRights - mailchi.mp/activative/activa…
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21 Jul 2023
Our last #SportsMarketing DROP this week features #FIFAWWC work by @CocaCola @FIFA @mccann_mw #believeinmagic, @FanDuel @wknyc 'Extra Kick Coffee', @Gatorade @180Amsterdam 'Gatorlyte Rapid Rehydration' & @EASPORTSFC '24 Gameplay Launch' #Haa-land - mailchi.mp/activative/activa…
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20 Jul 2023
As the debate about under-activation subsides and the #FIFAWomensWorldCup2023 actually kicks off, we showcase our Top 20 marketing campaigns leveraging the tournament so far. Check them out here - activative.co.uk/
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20 Jul 2023
Thursday's DROP of notable new sports marketing features #FIFAWomensWorldCup2023 work like @Visa @WeAreSaatchi 'Behind Every Number', @iberdrola @rfef @srarushmore 'Campos Aliados', @Fritolay 'Ready For Greatness' & @HP @wrexham_afc 'Up(grade) - mailchi.mp/activative/activa…
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19 Jul 2023
Today DROP of notable new sports marketing features @Nike @WiedenKennedy 'What The Football', @UnderArmour @zmbzagency 'Armour Up', @KiaUK @surreycricket @INNOCEANUK 'Every Game Is A Journey' & @carlosalcaraz @Nike 'A New Era' #Wimbledon - mailchi.mp/activative/activa…
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13 Jul 2023
Thursday's DROP of notable new sports marketing showcases @Budweiser @FIFAWWC @WiedenKennedy #GreatnessIsHersToTake #BringHomeTheBud, @adidas @FIFAWWC #PlayUntiltheyCantLookAway, @footlocker Preacher #SneakerSeason & @TMobile @MLB #allstarweek - mailchi.mp/activative/activa…
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