Im at @adtechANZ or #adtechsyd about to do the live debate and will discuss the merits of BXB4CX as I mount a case that personalisation is killing brands.
Agile Queen, Mari Kauppinen, Head of Marketing at IBM is schooling us this morning on what agile really means. “Create knowledge and wisdom with the RIGHT data... that’s where the magic happens.” #adtechSYD
Our MD for ANZ Ricky Chanana is hosting a stream #adtechSYD over the next two days. We've got some great panels and keynotes coming up so do check it out if you're in Sydney!
@adtechANZ#lightingupthenextroom
Interesting ideas around challenging the gender choices behind AI. Are brands at risk of being sexist? Solution: Offer customisation to male/female/gender neutral options. Or let research / data offer insight and then decide. @dayemoffitt@adtechANZ