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antonbuchner @antonbuchner

Help businesses make sense of #consumer #data for better #marketing strategies. Simplify approaches and align capability

Joined March 2008
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  • Followers 1,227
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antonbuchner@antonbuchner
19 Feb 2019
I’ve stopped using Twitter 😳 However, please join me in LinkedIn for business knowledge sharing: LinkedIn au.linkedin.com/anton-buchne… or Insta for a bit of biz and fun: Instagram instagram.com/antonbuchner
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Interesting ideas around challenging the gender choices behind AI. Are brands at risk of being sexist? Solution: Offer customisation to male/female/gender neutral options. Or let research / data offer insight and then decide. @dayemoffitt @adtechANZ
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Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers? trinityp3.com/2018/05/izero-… via @TrinityP3 #marketingtips
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What Happens When the Magic of Creativity No Longer Works? trinityp3.com/2018/05/what-h… via @TrinityP3 #marketingtips #creativity #advertising
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Top 5 dumb ways to use data in #marketing trinityp3.com/2018/05/top-5-… via @TrinityP3 #advertising #DataScience #lackthereof #digital #nontargeted
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The Ad Industry in 2018 – The Year of Magical Thinking trinityp3.com/2018/05/ad-ind… via @TrinityP3 #marketing #business #advertising #thinking
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Marketing Performance measurement – Become an instant expert trinityp3.com/2018/02/market… via @TrinityP3
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Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via @TrinityP3
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The importance of unsubscribe management trinityp3.com/2018/03/import… via @TrinityP3
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Agile #Marketing delivery – Become an instant expert trinityp3.com/2018/04/agile-… via @TrinityP3
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antonbuchner retweeted
Sharni-marie Barney@MarieSharni
25 Mar 2018
The Creative may be Digital, but the process is analog trinityp3.com/2018/03/creati… via @TrinityP3 via @antonbuchner #digital #cx
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antonbuchner retweeted
B&T@bandt
23 Mar 2018
“Tactics need to be put on hold until the strategy has been agreed upon. If technology gets into the discussion at the strategy phase, it’s the tactical cart before the strategic horse” - @markritson @adtechANZ #adtechSYD
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The importance of unsubscribe management now with new #EU regulations & #FacebookDataLeaks trinityp3.com/2018/03/import… via @TrinityP3 #GDPR #compliance #cybersecurity
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Ageism in advertising is as much a cost issue as a perception one trinityp3.com/2018/03/ageism… via @TrinityP3 #advertising #agencies #costs #budgeting #MarketingConsultant #sexism #Ageism

Ageism in advertising is a cost issue

In a cost obsessed industry, where marketers are wanting to pay less and agencies want to make more, senior staff are uneconomical. Let me explain.

trinityp3.com
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Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via @TrinityP3 @digital #marketingtips #procurement #technology #innovation #marketing #ideas #learn #transformation
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The Creative may be #Digital, but the process is analog trinityp3.com/2018/03/creati… via @TrinityP3 #digital #procurement #assets #creative #management #betterbusiness
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The challenges in measuring the #value your agencies contribute to your #marketing trinityp3.com/2018/03/challe… via @TrinityP3 #measurement #procurement #advertising #media #ROI #ROMI $challenges #financials

Measuring the value agencies contribute to your marketing

The truth is most companies do not have the data or the methodologies to provide an account of the value of their marketing agency spend. Here is why.

trinityp3.com
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Casting George Clooney or Brad Pitt for your next #television #commercial? What a dilemma! trinityp3.com/2018/03/george… via @TrinityP3 #marketing #advertising #production #tips #budget #procurement #contract #cost #value

Casting for a television commercial? What a dilemma.

As a marketer you will have to sign off on talent for television commercials. So here is a short introduction to the main players and the casting process.

trinityp3.com
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Media #performance #management – Become an Instant Expert trinityp3.com/2018/03/media-… via @TrinityP3 #marketing #procurement #demystify
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antonbuchner retweeted
TrinityP3@TrinityP3
2 Mar 2018
Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3 trinityp3.com/2018/02/plan-b… via @TrinityP3
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