🎧 Digital audio reaches 80% of Americans monthly, but #audioads are often left out of Media Mix Models (MMM).
That’s changing. The @iab new guide helps marketers include audio ads in MMM and prove ROI.
Find out more:
bit.ly/4ltOCty
🎧 Audio ruled #CannesLions2025!
#Budweiser’s bold 1-second ad won the Grand Prix 🏆, #Oreo spoke a new language, and #Billboard Magazine honoured Saudi icon Etab. All proving the power of sound.
We’re inspired. Congrats to all the winners!
🔗 Winners: bit.ly/466TQXu
🎧 #Podcasts = Trust Attention
✨86% of heavy listeners recall ads
✨More trust than TV, YouTube & social
✨Hosts drive real influence
✨Women & diverse groups pay attention
Dive into The #SoundsProfitable "The Advertising Landscape 2025" study: bit.ly/3SH110P
🎧 UK audio is evolving!
📊 93% of adults listen weekly
🔊 #Smartspeakers power home listening
🎙️ 69% of #podcast fans now engage with video formats
🎶 Streaming now rivals #radio in reach
Explore the latest 2025 trends from @Ofcom and #RAJARbit.ly/4dzX7Af#audioads
Just back from #ProgrammaticIO Las Vegas!
Aggrey Ambenge and Tony Moustakelis from our team had a blast diving into #digitalad trends, networking with industry leaders & soaking in the electric Vegas vibes.
📸 Check out some photo highlights below!
#audioads#programmatic
📻 More good news from the UK! #RAJAR Q1 2025 shows #digital radio listening is booming:
✨87% of UK adults tune in weekly
✨73% of #radio is now digital
✨Online hits 28.5%
✨#Smartspeakers: 17.6%
🎧 753M hours/week of digital listening!
Leran more:
bit.ly/3SbjimB
UK #digitalad spending hit £35.5bn ( 13%) according to the @IABUK Digital Adspend report.
Video spending is up 20% to £8.3bn, but don’t ignore #audioads, which offer unmatched reach, brand recall, and screen-free connection.
By 2027, spend = £42.4bn.
bit.ly/3SE8kpT
🎧 Just one week to go! Join us at #PodcastShowLondon for our exclusive panel:
“Mic Check: Are You Reaching the Right Podcast Audience” with @BryanBarletta, Abhishek Sen, Hossein Houssaini, and Sam Austin.
🔗 Book your time:
bit.ly/4kaLyBK
See you in London!
#podcast
Radio works. 2 in 3 U.S. adults acted on an ad in the last 3 months, and 1 in 4 did so because of #radioads.
Radio listeners are:
🎯 68% into sports betting
🎮 15% more likely to buy game consoles
💎 Big on luxury purchases
More via #Katz x #Nielsen:
bit.ly/3EOMYTH
We usually focus on #programmaticaudio, but today, we're highlighting the latest @IAB report.
✨The US Digital Economy hits $4.9T – now 18% of GDP!
✨28.4M jobs
✨1.5 M full-time creators
✨Digital jobs are growing 12x faster than the market
Learn more:
bit.ly/4dtwo8N
Women’s monthly podcast listenership has tripled since 2015, now at 45%! Add video, and it's 52%.
🎧 75% take action on podcast ads
🎧 45% favour brands that support women-hosted shows
Read more on the AdTonos blog
🔗 bit.ly/3EpnzzI#audioads#audioadvertising#podcast
Happy Easter from the AdTonos team! 🐣
Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and maybe a little too much chocolate. 🐰
Here’s to fresh starts and exciting new opportunities!
#EasterJoy#HappyEaster#SpringVibes
According to #Luminate Insights:
🎧40% of Americans listen to podcasts.
🎧28% of weekly listeners are music superfans, exhibiting deeper engagement.
Brands take note: #podcast listeners are primed for your message.
Let's talk
adtonos.com/#audioads#AdTonos#adtech
Aggrey Ambenge & Tony Moustakelis from @AdTonos are heading to #ProgrammaticIO Las Vegas 2025!
Join them alongside top programmatic buyers, sellers, and innovators! Ready to connect on all things #programmaticaudio? 🎧
📍 Las Vegas | Spring 2025
bit.ly/4cvqMtU