2023 was the intro to AI for the DTC world. 2024 is when brands actually implement this technology. Here are my 8 predictions for the AI<>DTC world. I have 100k followers on TikTok talking about AI and the future of ecom, and have started a DTC brand solely using AI. So, I spend a lot of time thinking and talking about this space. 1. AI-generated static ads will become *really* good. I believe within the next 12 months, DTC brands will be shocked at how good AI-generated ads are. The big difference? AI will learn to spell (lol), will learn how to implement a product, and proper design principles (spacing, font, color, etc.) 2. CustomGPTs will be the hype technology everyone tries to figure out. The data that DTC brands possess is extremely valuable. CustomGPTs allow brands to unlock it. 3. Because of the CustomGPT wave, the *new* job for DTC brands will be someone that acts as a data scientist for their team. This person takes a ton of data from a combo of Shopify, Meta, Klaviyo, etc. and helps give insight to attribution, effective ad creatives, effective messaging, etc. Their job is to uncover trends/patterns with their data to optimize for future campaigns. You will know what will work in the future by analyzing the past. 4. A large majority of brands will outsource their customer service to AI. In particular, @siena_ai pops off and becomes a household name. AI is here for repetitive, mundane tasks. Customer service is the definition of that. 5. AI influencers will be a popular trend, but will fade. Whoever is able to partner with AI influencers first will create find success due to the headline, leading to everyone doing it and realizing they are effective. It's a cool news headline, but influence = trust. I don't see us trusting AI influencers yet. But we've already seen brands like BMW, Calvin Klein, and Prada partner with AI influencers. 6. We will see a company that uses AI to generate landing pages for each customer segmentation. We already have brands that suggest products based on who you are (@aidaptive_ ). But I think in 2024 we will see a brand that creates custom LPs for each audience segmentation that comes to the site, starting the hyperpersonalization revolution. 7. Everything starts to get automated, making teams extremely efficient. The future of DTC is ONE employee owning the entire role. No need for multiple influencer managers, creative strategists, or customer service reps. One person AI = entire team. I think of @getsaral what used to take a team of 2-4 influencer manages requires one. 8. We will see the veryyyy early stages of GOOD AI-generated DTC video ads. I firmly believe (I mean it's the reason generAI exists) we will get to a point where you upload an ad brief and AI will generate something that's decent. Not good, but man it will scare a lotttt of creative agencies. That's a wrap! Hopefully you enjoyed this. Share it with someone who needs to hear this :)

And so many more! Check out the full list of the best AI tools for business! 🚀 @sanebox @zapier @GrainHQ @canva customers.ai/blog/ai-tools-f…

Oh and my team at @Recartapp — along with big, brilliant brains like @CustomersAI’s @larrykim, @adscale and/or @AdScale_’s CEO Head of Marketing, @socialsnowball’s @ZohaibRattu, @hawkemedia (now) @Shopify’s Madena Ghani Walters, @aidaptive_’s Rafael Granato, @justunosocial’s SJ Carcamo 👋, @luckyorange’s @schwanmccarthy (also 👋), @triplewhale’s @mistakitties, and @LoopEngine’s Sakshi Jain — all contributed. So, more than “pretty” good … it’s pretty freaking good!

The marketing tech stack is rapidly evolving as more companies leverage AI. We connected with CEOs from @aidaptive_, Zingly.ai, and @pecan_ai to discuss how their platforms deliver transformative AI tools to marketing professionals. delltechnologiescapital.com/…

From smarter spending to more streamlined sales interactions, AI is changing marketers’ lives. In this issue, get to know how @aidaptive_, @pecan_ai, and Zingly.ai are driving AI innovations and how teams can best prepare for rapid change. linkedin.com/pulse/meet-3-fo…

Black Friday and Cyber Monday are right around the corner. Read this @aidaptive_ blog to find out what retailers can do now to capitalize on this time of year: aidaptive.com/blog/2023/10/2…

Aaron Ziemann, CEO at Optimix Consulting, shared some unique thoughts with our team about the rise of the fractional CMO in the #DTC space. Read more here tinyurl.com/3x2bxe43 #DTC #DTCbrands #retail #ecommerce #AI

As we gear up for #BFCM, we asked industry experts, “What can merchants do now to capitalize on BFCM?” tinyurl.com/3b58k8em @robin_dimond @Blink_eCommerce @VevolMedia @adstutor Thanks for sharing your perspectives. #ecommerce #DTC #DTCbrands #AI #blackfriday #cybermonday

Our first webinar will be tough to top - the one and only @BryantJaquez will be alongside @jfudem. Bryant is the CMO of Caden Lane and a world class operator. Happening almost exactly a week from right now - Thursday 11/2 @ 2 pacific Link to reserve a spot is in our bio now 🥳

Tomorrow! Join us tinyurl.com/2f86tfxy #ecommerce #DTC #marketing #ads #AI #artificialintelligence #CRO @aidaptive_ @adscale

Don’t miss Brandon Sauls presenting on ‘VRMs Going on Offense with AI Today’ next Monday, 10/23@ 11am at @vrma 📆 Catch Brandon alongside awesome panelists from Moving Mountains, Minty Living, Casago & @aidaptive_ 📈 Full details here: bit.ly/3Fj8JY9 #VRMAInternational

Join us for this exclusive webinar with @triplewhale and @snowagencyco! Register here tinyurl.com/yc3zvx88 #ecommerce #DTC #DTCbrands #AI

The only #BFCM guide you will need - Quick wins and actionable tips you can clone for your ecommerce and online store today. Download here 👇 tinyurl.com/2s5fmcnm #ecommerce #dtc #dtcbrands #AI

Black Friday and Cyber Monday are two of the biggest days of the year for e-commerce brands. Read this @aidaptive_ blog to learn four ways to prepare for this busy season. aidaptive.com/blog/2023/09/6…

We are excited to join our friends at @TripleWhale 🐳 and @snowagencyco to chat about leveraging #AI to create #Personalized and Long-Lasting #Customer #Experiences. Reserve your spot here tinyurl.com/yc3zvx88 #ecommerce #DTC #shopify #shopifyplus #bigcommerce

Joe Spisak, CEO at Fulfill (Fulfill.com) | 3PL Finder, shares insights and tips on how to get alignment with your #3PL or #logistics partner before #BFCM season starts. youtu.be/V97G0W6yp38 #blackfriday #cybermonday #60days #ecommece #dtc #dtcbrands

Interesting perspective by @VladHanzlik. What do you guys think? #ecommerce #DTC #DTCbrands #retail

6b. 🇺🇸 @airboxrHQ held its first #NYC mixer with @aidaptive_ at @taleabeer. Massive thanks to everyone who attended and shared their exciting stories!

When you know you are going to crush #BFCM