marketing @monad | aux cord 🧙🏻
Joined February 2022
- Tweets 3,289
- Following 207
- Followers 6,954
- Likes 12,084
287 Photos and videos
Pinned Tweet
11 Oct 2024
our industry collectively uses way too many buzz words and struggles to distill complicated concepts and communicate them clearly to less technically savvy people
so i'm gonna fix that by making this shit easier to understand and share lessons about marketing while i do so
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Jun 4
people talk about product market fit all the time, but founder product fit is just as important, maybe even a prerequisite to PMF
the problem with constantly chasing narratives is that founders aren’t chameleons with domain expertise in every hot flavor of the month
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Jun 4
btc is bleeding. market sentiment is very low
it’s a good time to bet on people with conviction on a clear, consistent thesis
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Jun 3
the power of data, great read
Airdrops as we know them are over.
Giving tokens away to build a holder base has mostly created sellers. Across the largest airdrops, between 78% and 94% of recipient wallets had sold off most of their allocation by day 90.
People cite Hyperliquid and Jito as proof airdrops can work, but neither succeeded because of the airdrop. Hyperliquid had over $1B in revenue funding buybacks that soaked up the selling from recipients. Jito’s eligible cohort was small enough to avoid industrial farming.
Token economics are starting to require real protocol performance. MegaETH locked 53% of its supply behind performance targets. Pendle routes roughly 80% of revenue into buybacks for stakers.
Token distribution is moving from handouts to performance.
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$HOOD “we programmed the AI agent to mimic your trading style”
May 27
Robinhood $HOOD announced new AI agents for trading and credit card spending.
The credit card agent can scan prices, monitor availability, and make purchases automatically based on user instructions while still earning 3% cash back.
Examples include buying sneakers below a set price, booking hard-to-get restaurant reservations, filling small business order lists, or purchasing highly rated Amazon items within a budget.
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nate retweeted
May 4
Lessons for builders - mega thread⤵️
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nate retweeted
Apr 9
I got to sit down with one of the greatest marketers you’ll ever have the privilege of meeting or listening to
👑@akachacolate from @monad
Check it out 👀👇
5:16 The trenches
13:36 Lessons from DeFi summer
16:44 What’s crypto marketing’s disconnect with builders?
22:43 Twitter’s interesting because I’ve always hated Twitter
24:14 Incentive programs and why we might not see a HyperLiquid type airdrop again
36:08 The three verticals that matter crypto in the next 2 years
42:55 How to outcompete in an emerging industry
49:49 We’re marketers not doctors, no one is going to die
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nate retweeted
Apr 7
Dropping soon 😉
💁♀️@livingwithwill ft the GOAT 👑@akachacolate of @monad 💜
Powered by @realmotioninc 💫
Dropping soon 😉
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Mar 25
high key annoyed about AI because my competitive advantage was being able to read/write/research/do things generally faster than the average person
Everyone else suddenly leveled up overnight because of Claude and ChatGPT
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Mar 9
i love that nikita doxxed locations for twitter accounts
perfect balance of not doxxing identity but revealing larpers and slop
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Feb 27
terrible take
some of the most interesting people i’ve ever talked to were at the poker table. many of the best traders i’ve met are great poker players
a winning player is usually solid at math, great at evaluating risk, and the best are also good at reading social behavior
Feb 26
I’ll just come out and say it:
People who play poker are ~ scammers.
Never back a founder who’s into poker. Poker is pure PvP, little skills involved and does not produce value.
Back a chess player if you like games. Skills based builders for the win.
We deserve better.
This includes VCs, founders, and finance bros. Anyone who’s too deeply into gambling is simply not a good person. Just like in the world of hedge funds there’s actual risk counter parties who trade commodities futures and those who speculate - some provide real value to society, the rest is pure noise. Sadly the noise often profits more, that’s something we gotta fix.
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Feb 23
survive and build
bear markets are where you see protocols die and competition consolidate
distribution, new products, new innovation. a new bull starts when enough value is shipped during the bear
multi cycle success -> generational outcome
Feb 23
People who work at crypto companies during this boring market?
What do you actually do right now?
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Feb 18
there are functionally 3 types of use cases i am bullish on for the next phase of crypto adoption:
1. gambling/speculation
2. trading
3. institutional/b2b use cases (i.e. payments, remittances, packaged risk offerings, etc)
i find myself on CT less and less because i don’t believe growth for this next phase is going to come from catering to CT. if you’re past your initial stage of hype, you find pmf from onboarding the people outside this bubble
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Feb 18
the best advice i can give is to lead with your strengths (which is rarely cold applying with a resume submitted through a job portal)
do you have a strong network? go through a referral
are you a cracked content creator? make something go viral for a place you want to work
@munchPRMR you have over 20k followers, post a bunch of tweets (shitposts, hot takes, thought leadership) and dm people with affiliate badges at the places you want to work. distribution is super valuable to most startups (especially those that haven’t cracked CT), but the average hiring manager screening a resume probably has no idea how plugged into CT you are
Feb 18
I think I’ve applied to about 20-30 crypto related roles over the last 2-3 months and not a single one even wants to interview me
I graduated college and am decently knowledgeable about this space
It’s all I’ve done since I graduated
I think it might be time to give up
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Feb 12
the bulk of crypto retail has been getting rinsed for years as the industry matures
this won’t change until they stop aping stuff for a quick flip and know what they’re buying
airdrops are less lucrative and more strict. incentives are becoming more curated and sustainable
no edge = higher likelihood to lose
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