I always thought "organic" advertising was terrible because of how obvious it is, turns out it actually works on so many people
If you're one of those "plumbers won't be using AI" people... I have bad news.
I'm in a bunch of blue collar business owner Facebook groups. (FWIW, great market research and insights, but that's not the point).
They are all talking about AI.
This thread is from a plumbing owners group.
A plumber asked if anyone's using AI voice recorders on job sites.
He walks around dictating notes and material lists into a $169 pin on his shirt. AI transcribes everything, organizes it, and sends it to his team before he's back in the truck.
Every single comment on the thread was some other plumber already using one.
It's going to be the plumber with an AI pin on his collar generating quotes and material lists in real time... vs the plumber still scribbling on a notepad in his truck.
Wild bifurcation of customer experience, efficiency and margin.