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we hit 1 billion views last week all with a small 8 person full-time team & 150 of the best creators 18 months ago i was nervous to hit 1M on our first campaign 1 billion views later, a lot can happen if you show up with good energy and a great team every day more to come!

honored to be featured by @Forbes thank you @sobradob for highlighting us

this video did 700,000 on IG and 997 views on TT why? because instagram loves a rage bait on tiktok people want to feel connected. on instagram, they want to win against others TLDR: tt: emotionally vulnerable content ig: opinionated, "hot take" content

our top 5 videos drove 3.8M views last week none of them look like ads, but all of them convert between 0.5-1% view to download using: > emotional/relatable hooks > product name dropped naturally in copy > comment reply optimization

My biggest worries about coding with AI: 1. Beginners not actually learning 2. Atrophy of skills I’m seeing #1 happen and I don’t have a good answer yet. Leveling up as an engineer requires grinding and it’s not always fun. If AI can solve most of the problems for you, when do you lean into the healthy friction? When do you embrace the suck? Coupled with fewer opportunities for pair programming, it’s definitely tougher for those starting their engineering career. It’s not all bleak though. Those with high agency are figuring it out and learning extremely fast. I just worry about the industry as a whole outside these folks. We need better products and better education. I’m hoping to try and do my part here. For #2, I’m definitely paranoid about this for myself. What will it feel like to build software in 5 years? Will I have forgotten someone of the skills I used to rely on? Maybe that won’t even matter because we will truly be operating at a higher level of abstraction. Even if that pans out, it’s always been important to deeply understand the systems/dependencies you’re building on. I normally talk about the stuff I’m optimistic for but think it’s good to have a healthy skepticism here.

took a big step from the end of last year into this year to challenge myself to be better. back to the basics, but with a twist: i’ve started a new degree in software engineering in the US this summer. i'm beyond excited for this new chapter 💗

Black friday coming at @shop and we're sooo ready for it! Thank you for the gift! It's great to be part of the community 💜

Let's talk about Developer Experience 🛠️ • What makes dev-tools great • Why docs still fail in 2024 • Balancing simplicity vs power features ➡️ TODAY at 10am ET 🎙️ @sabrinaesaquino @beappx @AntWilson @FrancescoCiull4 @adityaoberai @HaimantikaM x.com/i/spaces/1dRJZdewVWbKB

Wow. This is so impressive.

"We want to hear what sucks", @nickparsons told us. That's not something you hear often from startups. But for @clerk, it's the secret sauce. They constantly look for pain points and user struggles, then iterate at lightning speed to smooth them out. The results are auth components that devs can drop in quickly. x.com/nickparsons/status/179…

building an audience for your dev tool startup: focus on problems, not products. as a founder, start assembling your audience before shipping. devs are social and have specific info sources: ▸ blogs ▸ newsletters ▸ meetups ▸ conferences ▸ social media to build your audience effectively, focus on: ▸ your audience's problems ▸ benefits of solving these problems ▸ why current solutions fall short ▸ pain points of unsolved issues don't talk about: ▸ your product directly ▸ product features ▸ how your product works prioritize quality, originality, and consistency in your content. aim to be so insightful that others share your posts and invite you to their podcasts. you can provide real value long before you have a product to ship.