Author and speaker. Look for me on LinkedIn.
Joined April 2009
- Tweets 57,792
- Following 1,199
- Followers 27,281
- Likes 28,466
2,556 Photos and videos
Pinned Tweet
4 Nov 2022
If you want to follow my work away from here, my mailing list is always the most reliable way to go. Some big news about what I've been up to is coming soon.
scottberkun.com/follow/
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Apr 18
Rule to live by #24: Wake UP
Waking up means facing a truth you have avoided or did not know was there. It’s a paradox: we hate waking up, but when we do, we are transformed for the better.
rulestolive.substack.com/p/r…
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Apr 17
Are you a fan of my work? I need your help to shape my future.
After 9 books & 20 yrs I need a new plan. Your input will shape what's next. If u can, share what I've done that you value and what you'd like to see next.
Thanks.
docs.google.com/forms/d/e/1F…
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Apr 14
Are you a fan of my work? I need your help to shape my future.
After 9 books & 20 yrs I need a new plan. Your input will shape my future.
You can tell me what I've done that you value and what you'd like to see next. Thanks.
docs.google.com/forms/d/e/1F…
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Scott Berkun retweeted
Mar 6
I love @berkun! He is incredibly smart and wise. The clarity of his writing and ideas are top notch.
Scott’s working on an incredible book project, Rules to Live By. I would love to get him more subscribers.
Please subscribe if this interests you: rulestolive.substack.com?r=1…
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Feb 12
What rules do you live by? I want to know. This is research for my next book.
You get a chance to win $500 worth of gift cards and signed books.
Just takes 5 minutes & the questions may be useful to you. Thanks.
docs.google.com/forms/d/e/1F…
#rulestolive
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Scott Berkun retweeted
18 Nov 2025
.@berkun on avoiding the five habits of the worst designers. ow.ly/56ml50XtxYL
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15 Jul 2025
It’s almost as if relationships between humans exist and explain how good things happen
14 Jul 2025
I've been at Google coming on 12 years, and I'm a great PM I swear, but sometimes I wonder if the biggest value I provide to Google is having friends everywhere so it's easy to skip through the bureaucracy and get stuff done at scale
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10 Dec 2024
A refrigerator that can make food last three times longer? My friend @ZacharyCohn just announced his company @tomorrowfridge is working on exactly that. What do you wish lasted longer in your fridge?
tomorrowfridge.com
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Scott Berkun retweeted
24 Oct 2024
My thoughts—design is hard because of non-design factors. Design itself is not hard. I posted it on @Reddit yesterday: reddit.com/r/UXDesign/commen…
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24 Oct 2024
I'm working on a new book called *Rules To Live By*. I'm asking everyone I know what rules they live by and why.
I'm inviting you into the process and posting weekly to this Substack email list. I hope you'll join and follow along.
rulestolive.substack.com
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Scott Berkun retweeted
7 Oct 2024
Many designers feel beleaguered. @berkun has written a book that will help. Check out my interview with Scott about Why Design is Hard in the latest episode of my podcast:
7 Oct 2024
Scott Berkun on Why Design is Hard theinformed.life/2024/10/06/…
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Scott Berkun retweeted
2 Mar 2015
"You get back to that goddam cubicle and start thinking outside of the box" - Creativity Corporation
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3 Oct 2024
Do you work in #ux and have these frustrations?
• Involved late in important decisions
• Feel undervalued in your organization
• Often have to to explain your role
Why Design Is Hard teaches how to reframe these problems to make them actionable. designishard.com
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2 Oct 2024
"Your success as a designer depends equally on your relationships as it does your talent. The ppl you need as allies will know little about design. Your ability to convince them to use your ideas is as valuable as your creativity."
- From Why Design Is Hard #designishard
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Scott Berkun retweeted
29 Sep 2021
The hierarchy of design work
Good for all
Good for some
Good for those who can pay
Good for those who can pay the most
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Scott Berkun retweeted
27 Sep 2024
Join me live on Zoom for a talk about the key ideas from the new book, Why Design Is Hard.
Tue Oct 1st. 12pm PST. Register here:
us02web.zoom.us/meeting/regi… #ux #design
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27 Sep 2024
Join me live on Zoom for a talk about the key ideas from the new book, Why Design Is Hard.
Tue Oct 1st. 12pm PST. Register here:
us02web.zoom.us/meeting/regi… #ux #design
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