Historical records from 2015-2017 confirm Subhash Chandra, as Essel Group's chairman, promoted the Asha Panchkula Project, an affordable housing initiative by Essel Realty, with apartments priced from Rs 15-20 lakh. However, on May 28, 2025, he denied any involvement on X, possibly due to ongoing SEBI investigations into financial misconduct at Zee Entertainment. The project is ready-to-move-in as of April 2025, with no major issues reported. His denial may reflect legal or reputational concerns rather than a lack of past promotion.