I’ll admit that “Will Aave Win?” is a very broad question. After writing the piece below, I’m not even sure whether it’s the right question to ask.
“Win” what? Lending market share? In that case,
@aave is already winning, controlling roughly 58% of the lending market across major chains.
But the lending market is broad, and its composition is changing. It’s not just retail investors anymore who are looping their favorite tokens for leveraged exposure (a use case that made Aave the Goliath it is today).
It's increasingly institutions, fintechs, and asset managers who use these markets to deliver the one thing their customers want: yield.
And in that market, Aave has serious competition from modular lending platforms such as
@Morpho, which are slowly but surely establishing themselves as default infrastructure for onchain asset management solutions. Coinbase, Bitwise, and Société Générale are all building on top of Morpho.
But arguably, this isn’t — and shouldn’t be — Aave’s core market anyway, although its recent V4 upgrade has opened it up to broader institutional participation.
Long story short: the lending market is experiencing quite turbulent and transformative times right now. Which is also why it is key to understand how leaders in this market are navigating these shifts.
So, we at
@block_stories have taken a closer look at the biggest recent changes around Aave.
Together with
@StaniKulechov from Aave Labs and
@AElkrief from
@upshift_fi, we shed light on:
--> Aave’s big V4 upgrade, what improvements it brings, and how it positions the protocol against rising competition in the lending market
--> The recent internal disputes at the Aave DAO, and how the recently passed “Aave Will Win” framework aims to resolve some of the key problems once and for all
--> Which business lines of its growing product suite Aave will focus on most in the coming months, and why
Find it all in the article below!