35% of US employment is spent creating trust.
Auditors, notaries, attorneys, courts, custodians, compliance officers. Trust-establishing work is the single largest category in the modern economy.
It is also being repriced.
The repricing started in financial infrastructure. Custody costs heading to zero. Cross-border settlement collapsing from days to seconds. Aave hit $44B in custody at peak (late 2025) at zero fixed cost.
It hit AI a second time. The Hong Kong CFO who got on a Zoom call with deepfakes of his CEO and the board, and wired $20M. AWS outages caused by AI agents managing production clusters without human oversight.
AI is the most powerful trust-eroding technology we have built. Trust intermediaries built on human schedules cannot keep up with fraud produced on machine schedules. The cost of creating fakes goes to zero. The value of verified trust goes up exponentially.
And it is opening categories that were not possible before. Permissionless conversion-based advertising. Hallucination-proof knowledge graphs. Programmable insurance.
Eight years of investing. One argument.
Cost of Trust 2.0, our 2026 thesis. Read it:
1kx.capital/thesis/cost-of-t…
35% stat: "The Cost of Trust: A Pilot Study," SSRN.
Aave peak TVL: DefiLlama.
AWS outages: The Guardian, February 2026.