Editor of The Chronicle of Higher Education • Former Head of Content at The Hustle • Want to improve your newsletter? Subscribe to mine 📩

Joined May 2009
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One key to high open rates? Write killer subject lines. What I’ve learned writing and editing 750 email subject lines @TheHustle. 🧵...
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How did a university with a $1B endowment find itself $31M in the hole? The talented @meganzahneis with a riveting tale of unchecked ambition.
🧵 A dean is abruptly removed. Her account goes viral. At first, it looks like a fight over the humanities. But the more I reported on the University of Tulsa, the clearer it became: this controversy was just the entry point for a far larger institutional unraveling. (1/14)
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Fascinating interview with @christopherrufo about the limits to which the Administration could go in dismantling DEI initiatives on college campuses. Rufo suggested the President "retains all remedies up to and including parachuting in the 101st Airborne if universities continue to discriminate on the basis of race, scapegoat students on the basis of race, and segregate students on the basis of race."
This isn't quite what I said, but yes, the President reserves the right to desegregate universities with the full force of the law, whether it's Jim Crow or DEI.
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Thanks @jselingo. Big shoes to fill but could not be more excited for the opportunity!
17 Jul 2025
Congrats on being named @chronicle editor and welcome to the club, @bradwolverton chronicle.com/article/the-ch…
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Appreciate that @pebonilla. That @CoachMcRoy piece was one of my favorites too. Elwyn is one of the most resilient coaches I’ve ever met
Congrats @bradwolverton on being named the @chronicle's new editor. He authored, among many other things, one of my favorite pieces of sports journalism (link in next post). Best of luck!
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Brad Wolverton retweeted
This idea is great in theory (and there have been past attempts), but the reality is that newsletters work largely BECAUSE they're in your inbox. While not perfect, email is one of the few apps people check constantly. Without that delivery system, newsletters are just blogs.
2 Apr 2025
The newsletter app that lets you read newsletters outside of your boring inbox. @MorningBrew @denk_tweets @starter_story & me
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Brad Wolverton retweeted
It might be the start of the week, but we're thinking about endings. Loved this newsletter from @bradwolverton about the best newsletter kickers that build reader habits. newsletterexamples.co/p/4-pe…
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Brad Wolverton retweeted
Fill in the blanks for your business 👇 We help [market of 1] avoid [problem] by [solution].
Frameworks for writing a newsletter via ⁦@businessbarista
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If you’re just starting a newsletter or struggling to grow one, lots of good advice in here.
I've worked on 100s of content strategies as the Talent Lead at @beehiiv . Here’s the 5-step process to build a fast-growing, successful newsletter—starting from just an idea: 🧵👇
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Brad Wolverton retweeted
1 Mar 2025
Spoke at a newsletter conference. There were about 15 ex Hustle employees there. They now run agencies, media companies, or other businesses in the space. Many are now millionaires or pay themselves wonderfully and can spend time with their families. I’m incredibly proud of what we did at The Hustle. It wasn’t some big grandiose thing where we went to mars, but in our little media industry we pioneered a new way of doing stuff and made our own path that others now can follow. I’m proud that we hired a bunch of wacky and smart 20 something’s and we all learned a bunch of shit together and have gone on to implement those skills and build their dream life. Ok, mushy stuff over. But this was fun!
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If ⁦@businessbarista⁩ was gonna build a newsletter from scratch today, here’s how he would do it The way ⁦@ColinandSamir⁩ partners with ⁦@smoothmedia⁩ to publish @thepublishpress⁩ “It accelerates growth”
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Frameworks for writing a newsletter via ⁦@businessbarista
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Framework #1: The market of one Have a person you’re writing your email for @MorningBrew's was a 28-year-old working in private equity (AKA Justine Levine)
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“Our job was to help Justin Levine avoid looking like a schmuck in front of his boss at Ernst & Young by keeping him informed on business and tech” --@businessbarista
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“After that investment deck, we only did one thing for four years: write a daily newsletter” --@businessbarista
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A slide from ⁦@MorningBrew⁩’s investment desk
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Email exchange between ⁦@businessbarista⁩ and ⁦@mcuban⁩ in early days
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"When people hear from the thing they celebretize, they are more likely to engage with it." --@businessbarista
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“For the first five years we responded to every single email” ⁦@businessbarista
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The original ⁦@MorningBrew⁩ sign-up form at ⁦@UMich
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