Bringing back 24/7 would also have a huge impact. Build storylines, fans get to see behind the scenes of each team.
NFL has thanksgiving, NBA has Christmas..
I know it's not much but the NHL needs to make New Years their day. I know there's college football. College football fans are not tuning into the NHL regardless..
Fill up New Years with nice matchups and finish it with your Winter Classic at 8PM.
The winter classic has lost its magic. No one knows about it.. It just appears.
Make it feel special.
I believe part of that magic is having it being played on a holiday. It'll be on the background while you're with your family.
You'll know about it.
New Years needs to be associated with the Winter Classic. That's how it used to be..