The Podcast About Multi-Location Marketing, Hosted by Rob Reed
Joined February 2020
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62 Photos and videos
30 Nov 2022
For Ep 68, we talk to @dominos Dir of Media, John Hughes, about leading media for this iconic pizza brand. We also learn about his career from starting as entrepreneur to working at an agency and and transitioning to the client side.
Listen here: clicks2bricks.fm/podcast/joh…
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9 Nov 2022
For Ep 67, we talk to @EdithannRamey, the Chief Marketing Officer for @OnTheBorder
We discuss how this Mexican casual dining concept is responding to the current economic headwinds.
Listen here: clicks2bricks.fm/podcast/edi…
#podcast #CMO #restaurantmarketing #recession #marketing
5 Oct 2022
For Ep 66, we talk to @DelTaco CMO @TimHackbardt about leading marketing for a challenger brand and the recent "Del Torta" campaign. He is also recruiting for a social media leader in the OC, CA, area.
Listen here: clicks2bricks.fm/podcast/tim…
#podcast #marketing #socialmedia #CMO
28 Sep 2022
For Ep 65, we talk to Stephanie Hoppe, the CMO for @CicisOfficial. We talk about formulating a new marketing plan and putting it into action. And learn about an open role on her team: Vice President of Marketing
Listen here: clicks2bricks.fm/podcast/ste…
#podcast #CMO #vpofmarketing
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14 Sep 2022
Ep 64 features @kplanovsky, the Co-founder of Vert Digital, which is an Atlanta-based agency that specializes in multi-location marketing. We talk about the evolution of this space over the past 10 years
Listen here: clicks2bricks.fm/podcast/kev…
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27 Jul 2022
Ep 63 features an interview with Mitch Baker, the Vice President of Marketing for @Robeks. We discuss local store marketing (LSM), which is a big emphasis for the brand. This includes specific franchisee training in digital marketing.
Listen here: clicks2bricks.fm/podcast/mit…
29 Jun 2022
Ep 62 features our first return guest! @brhoten has joined the @MeetSOCi Industry Advisory Board.
Brandon did pioneering work in social with @Wendys. He then served as CMO for both @PapaJohns Johns and @Potbelly Sandwich Works.
Listen here: clicks2bricks.fm/podcast/bra…
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8 Jun 2022
Ep 61 features career strategist Beto Guajardo, who is now the President of @FOCUSBRANDS International. His career includes leading strategy for brands like Starbucks and Levi's...
Listen here: clicks2bricks.fm/podcast/bet…
25 May 2022
For Ep 59, we talk to @thehomedepot VP of Integrated Media, @melaniebabcock about her career with the home improvement retailer
She's lead a transformation to personalization and data-driven marketing and launched a retail media network
Listen here: clicks2bricks.fm/podcast/mel…
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4 May 2022
For Ep 57, we talk to @PFChangs CMO Tana Davila about building a modern restaurant tech stack and her career journey from Brand Manager to Chief Marketing Officer over the past eight years.
Listen here: clicks2bricks.fm/podcast/tan…
#podcast #marketing #CMO #restauranttechnology
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17 Mar 2022
For Ep 56, we welcome @PearleVision Vision CMO Doug Zarkin to the show. We talk about this unique intersection of retail, medical, and fashion. And we get Doug's POV on brand vs performance marketing for the prescription eyewear category
Listen here: clicks2bricks.fm/podcast/dou…
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23 Feb 2022
For Ep 55, we talk to Dwayne Chambers, the CMO for @CheckersRallys Drive-In Restaurants, about the importance of brand moments, the AI-powered drive-thru, and how he leads an entirely remote marketing team from his mountain home in Colorado
Listen here: clicks2bricks.fm/podcast/dwa…
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9 Feb 2022
Ep 54 features @TheCoffeeBean President Sanjiv Razdan, who is leading a turnaround for the beloved coffee brand.
Sanjiv also founded @GleamNetwork, a non-profit org dedicated to mentorship in the restaurant space.
Listen here: clicks2bricks.fm/podcast/gle…
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2 Feb 2022
For Ep 53, we talk to Justin McCoy (@jambam0506), VP of Marketing for @cousinssubs, about staying ahead of the digital curve during his 16-year run with the brand and how each Cousins Subs location is marketed like a mom-and-pop business.
Listen here: clicks2bricks.fm/podcast/jus…
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19 Jan 2022
For Ep 52, we sat down with @Cricketnation Vice President and CMO @TonyMokry in Atlanta, Georgia, for a special, in-person interview. We talk about authentic sponsorships having a real impact in the local communities they serve.
Listen here: clicks2bricks.fm/podcast/ton…
#podcast
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12 Jan 2022
For Episode 51, we talk to @tacobell Bell Chief Digital Officer, Zipporah Allen, about the brand's new taco subscription, the “Taco Lover’s Pass,” along with a play-by-play on her inspiring career to date
Listen here: clicks2bricks.fm/podcast/zip…
#podcast #marketing #digital
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22 Dec 2021
We celebrate Episode 50 and the final episode of 2021 with @ellie_doty, Chief Marketing Officer for @BurgerKing and former CMO for @Chilis
Listen here: clicks2bricks.fm/podcast/ell…
#podcast #podcastinterview #CMO #restaurantmarketing #QSR #marketing #marketingpodcast
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17 Nov 2021
For Ep 49, we talk to @IHOP CMO Kieran Donahue about building a restaurant tech stack in the post-COVID family dining category while continuing to evolve this iconic brand.
Listen here: clicks2bricks.fm/podcast/kie…
#podcast #CMO #restaurantmarketing #marketing
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10 Nov 2021
For Episode 48, we talk to Zack Oates (@zoates), the CEO and Co-Founder of @Ovationup. This is a next-generation guest feedback platform designed for the mobile messaging era.
Listen here: podcasts.apple.com/us/podcas…
#podcast #restauranttech #FSTEC #CX