What's the combo every company needs to be successful?
Good data actually making use of it.
Last week, Ben Davis, covered this topic The RevOps Mastery: The Way of the Revenue Warrior by RevBrains. He shared how companies like
@MiroHQ used their data at scale during hyper-growth.
Don't let their mammoth scale scare you away. They were facing common problems the rest of us face.
1. Their data structure limited the speed they could iterate
2. Systems and data teams became a bottleneck to growth
3. A massive need for automation was evident
Instead of overcomplicating the problem, Miro's GTM team turned to Connected Spreadsheets, powering their spreadsheets with live data from their CRM, data warehouse, and BI tool.
This enabled quick testing and refining of methodologies and the ability to rely on live dashboards right within their sheets.
Watch the recording in the comments.
#revops #gtm #data #analytics