More than half my design work in Figma is branding or print focused. Probably much more. I also do web but near zero UI. Of course this is just me but surely that's is not an unusual position.
Figma is near-perfect for brand and print work. (needs better output - PDF and PPT)
interesting observation. not surprising to me.
last year's Config (and year before), lots of designers were upset that it felt almost all about AI and UI.
people may not realize this, but there's not really any competition when it comes to multiplayer design tools. so lots of people use Figma for graphic and print. Yes there are trad tools but they aren't multiplayer, or if they are, they're missing a lot of Figma's power.
Also, people are realizing that it's nice to work in the same tool, regardless of the design task at hand. it opens up a lot of opportunity to share components across different types of work.
also this isn't necessarily empirical, but my plugin 'print for figma' has been growing in users faster than ever before. just more evidence that more people are using Figma for everything.
not to mention, all the new updates to Figma draw etc