56 Photos and videos
12 Mar 2021
#Texans are extremely loyal to their favorite brands & it’s interesting to see how that plays out in times of #crisis. During the recent #snowmageddon, we witnessed some brands who emerged heroes – including @HEB, who has played the reputational long-game extraordinarily well.
12 Mar 2021
The winter storm that hit #Texas last month reminded us of the importance of #reputation in times of #crisis. #SunwestPR CEO @craytonwebb discusses 3 ways your brand can build goodwill before a crisis hits – and perhaps even emerge a hero, like @HEB: bit.ly/3letgT4
10 Mar 2021
It’s always exciting to see a friendly face gracing the cover of a magazine! @aminkara – honored to call you a friend and say “I knew you when.” I admire everything you’ve achieved as an entrepreneur and look forward to witnessing your future successes!
10 Mar 2021
A special congratulations is in order for friend of the firm @aminkara on his powerful cover feature in this month’s edition of @DCEOmagazine. We wish Abe and the entire @legacyknightmfo family continued success! bit.ly/3t5V4LS #multifamily #frontcover #dallas #DFW
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5 Mar 2021
These two knocked it out of the park with their premiere episode of The Direct Entrepreneur podcast! @DSAssn @DSAPresident hosted my longtime friend and successful #DFW entrepreneur, @Aminkara. Great discussion about the future of #retail and #entrepreneurship. Check it out!
5 Mar 2021
@aminkara of @legacyknightmfo shares his insights with @DSAssn @DSAPresident Joe Mariano about what it takes to be a successful #entrepreneur in today’s environment. Check out the premiere episode of The Direct Entrepreneur podcast! #entrepreneurs bit.ly/3sOXKgT
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4 Mar 2021
Are we still in #crisiscommunications mode or is this the new normal? Thanks to @stevenhaal from @SMAADallas for the opportunity to speak to #communicators from across the U.S. #faithcommunity about functional stages of #crisis #communications & how to avoid becoming overwhelmed.
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26 Feb 2021
Thanks to @sernational for hosting this Q&A yesterday! If there’s one thing I’ve learned about #entrepreneurship and business ownership, it’s to surround yourself with smart people who will tell you what need to hear, not what you want to hear…& to listen to them! #mentorship
26 Feb 2021
Special thanks to @sernational for featuring #SunwestPR CEO @craytonwebb during yesterday's #Entrepreneurship Session as he discussed business ownership, #boundaries & why "people support what they help create.”
#reputationmatters #publicrelations #entrepreneurs #leadership
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Crayton Webb retweeted
9 Feb 2021
The much-anticipated class of 2021 "Get to Know Us" webinars will begin February 18th!
Register here for the sessions: events.texaslyceum.org
Virtual happy hours to follow.
#TexasLyceum #LeadershipforTexas #LyceumProud
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11 Feb 2021
#SunwestPR’s motto is #ReputationMatters – and the recent situation with the Robinhood app/GameStop stock is the perfect case study on how important it is for your brand to have a #crisiscomms strategy in place…because it may just save your #reputation. Hear our takeaways below.
11 Feb 2021
Warren Buffett said it best: "It takes 20 years to build a #reputation and five minutes to ruin it." Watch as #SunwestPR CEO @craytonwebb discusses the rise and recent fall of the stock trading app Robinhood & the importance of #crisis #communications: bit.ly/3jDFunn
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21 Jan 2021
Excited to share my favorite post of the year – #SunwestPR's 2021 #communications predictions! There are three themes that are sure to be predominant throughout the year & it’s important your brand is ready to navigate each of them.
#reputation #publicrelations #reputationmatters
21 Jan 2021
We're looking ahead & sharing our #communications predictions for 2021. Watch to find out the three topics that are certain to be prolific throughout the #news and on #socialmedia in the months to come & how your brand can strategically navigate them: bit.ly/3iwKzgN
Crayton Webb retweeted
12 Jan 2021
"We must all do our part — not as Republicans or Democrats — but as Texans and Americans. Let us unite in one common purpose to do what is right for the people of Texas." - Speaker @DadePhelan, 2019 Lyceum Director #LyceumProud #Texas texastribune.org/2021/01/12/…
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8 Jan 2021
Thanks to @DSAssn for inviting me to lead a robust conversation w/ Kirsten Aguilar of @SeneGence_Intl, Ashley Collins of @USANAinc & @MarkStastny of @scentsy. Appreciated the candid discussion about the impact of #media coverage on #directselling & #communications best practices.
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Crayton Webb retweeted
13 Nov 2020
Yesterday, we celebrated our 4th place win in the DBJ Best Places to Work awards! Congratulations to all our fellow winners, and thank you to our clients, team, and our tenacious CEO @craytonwebb for making this accomplishment possible. #dallas #smallbiz #teamwork #bestworkplaces
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Crayton Webb retweeted
9 Nov 2020
Your company is #givingback to the community - and that's wonderful! But when you communicate your philanthropic efforts, are you coming off as holier-than-thou instead of humble? Watch this recent #SunwestPR Two Minutes segment with @craytonwebb for a few brand #messaging tips.
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9 Nov 2020
What an exceptional panel I had the privilege of moderating during @SVPDallas bigBANG! Thanks to Julia Simon of @MaryKay, Lynne Puckett of @celanese, and Kimelyn Harris of @BankofAmerica for their candid discussions on gender & racial #equity. bit.ly/35bAnFo
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Crayton Webb retweeted
30 Oct 2020
What do you get when you combine concierge-level service & #technology? You get #SunwestPR client #Construction Discovery Experts, led by friend of the firm Brett Lamb!
Shout out to @DallasInnovates for this feature announcing the launch of the company! 🙌bit.ly/34F1FUf
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Crayton Webb retweeted
27 Oct 2020
BIG congrats to friend of the firm, Virginia Hock of @childrens, who was named PR Professional of the Year today by @PRNews! These awards recognize the most imaginative messaging campaigns, exceptional communicators, and top-notch teams in the #publicrelations space.
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26 Oct 2020
Hope you’ll join me this Thursday, 10/29 at 8:15 a.m. CST for a session on #Equity in Corporate America for #bigBANGtx: Equity in Action from @SVPDallas. This week-long event focuses on racial, gender, and economic equity. Register & learn more: bigbangtx.com.
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Crayton Webb retweeted
23 Oct 2020
Well hello, Waco! 🤗 The #SunwestPR team was onsite today to assist with media and support the #Amazon team during a press conference with @GovAbbott announcing the new Amazon fulfillment center in Waco.
#waco #wacotx #publicrelations #agencylife #texas #pressconference
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23 Oct 2020
Join me this morning at 11:00 CT as I moderate a discussion with @DallasCityMgr T.C. Broadnax regarding the “State of the City – R.E.A.L. Action and R.E.A.L. Change.” Thanks to the @DFGDallas for continuing to host these important programs. Register here: bit.ly/3mgRpra
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Crayton Webb retweeted
13 Oct 2020
The Navy turns 245 years old today so we're celebrating by featuring our resident Aviation Machinist Mate, Jerry Crayton. Thank you for your service, Jerry! #NavyBirthday #Navy245 #Navy #publicrelations
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2 Oct 2020
If you’ve watched #SunwestPR's other Two Minutes segments, you likely know the formula for responding to a negative story about your brand - apologize and take responsibility often top the list. But what do you do after the negative story comes out? Watch for five tips.
#crisis
2 Oct 2020
Throughout 2020, several brands have faced reputational #crisis - Ellen Degeneres & workplace culture, CrossFit & its CEO for making insensitive comments around #BLM...the list goes on. #SunwestPR CEO @craytonwebb discusses how brands can respond to a story once it's out.
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