Advancing creative expression through the clarity of data
Joined April 2016
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156 Photos and videos
Pinned Tweet
16 Nov 2021
Our analysis of 1M ads, totaling one trillion impressions, identified 3 statistically significant insights that could save advertisers millions of dollars in media spend. Download our new research report and get all the details ▶︎ creativex.com/reports/creati… #CreativeEffectiveness
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[Hu]man before machine @creativex linkedin.com/pulse/human-bef…
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2 Dec 2022
“Being a good brand is not enough anymore.”
Mondelēz understood that to stand out they needed to take a different approach.
Using CreativeX’s tool, Mondelēz was able to identify key creative best practices and scale global adherence.
→ hubs.li/Q01tJT4H0
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1 Dec 2022
Prior to CreativeX, Mondelēz relied on manual surveys to determine whether their content was successful.
CreativeX’s tool enabled Mondelēz to “Identify what is and isn’t working, and to improve and optimize in real-time.”
Discover the full story → hubs.li/Q01tK0HV0
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29 Nov 2022
“Cheers to all fans. Men included.”
Find out how creative data can be used to create more representative, effective content follow CreativeX for more World Cup updates.
hubs.li/Q01tqMD10
25 Nov 2022
We hope that everyone enjoying Black Friday is safe and getting great deals!
Pictured: Two of our CreativeX SDRs modeling *very* stylish looks, and they didn't need to brave the shopping crowds to get them!
22 Nov 2022
How are you ensuring your assets are fit for platform?
Using CreativeX’s tool, Mondelez doubled its creative quality globally and automated key creative guidelines.
Find out more → hubs.ly/Q01r_pbs0
28 Sep 2022
Are your creatives fit for digital platforms?
Discover insights from 122,000 video ads, $48M ad spend, and 14.7B ad impressions, and learn how you can make Meta In-Stream video campaigns more efficient:
hubs.li/Q01nshV00
16 Sep 2022
How can you achieve innovation at scale?
Translating the power of creative data to 2000 brands across 186 markets is no mean feat.
Discover the playbook created by the pioneering team at Nestlé Indonesia.
hubs.li/Q01mmYjt0
15 Sep 2022
What frustrates you most as a marketer?
Learn how Nestlé Indonesia scaled marketing innovation across a global organisation and simplified success metrics through the use of creative data.
hubs.li/Q01mmYjs0
CreativeX retweeted
12 Mar 2022
[#ADS & #Brands - Étude @creativex ] Les marques investissent moins dans la promotion des publicités avec des femmes dans des rôles professionnels…
Pour en savoir ⤵️
marketingdive.com/news/brand…
via @marketingdive
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CreativeX retweeted
13 Jan 2022
@creativex and @GeenaDavisOrg on Gender in Media Empower Brands to Measure and Manage Their Commitment to Diversity Through Advertising ow.ly/Y3C530s79Zx #martech #marketing #Technology #tech #Representation
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13 Jan 2022
Big news! Today we announced our partnership with @GeenaDavisOrg -By leveraging CreativeX’s technology, brands & advertisers will have scalable solutions to identify, measure & address the diversity, equity & inclusion in their advertising. creativex.com/blog/geena-dav… #Representation
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CreativeX retweeted
9 Jan 2022
I'm hiring for a Growth Marketing Manager on my team at @creativex . Fast-growing startup, tons of room for advancement, and a four-day work week. Please share & apply here if interested: linkedin.com/jobs/view/28693…
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“Brand consistency has never been more important than it is today, or more at risk,” says Anastasia Leng, CEO, @creativex, in an exclusive #Interview with @TalkCMO. tcmo.in/3eH1PiZ
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👥@creativex partners with @vidsyhq
⚙️@PerionDAO Launches Cookieless Identity Solution
✍️@insightsoftware to Acquire Magnitude
✍️@Zendesk To Buy Momentive Global
💰 @y42dotcom Raises $31 Million
💰 @Informatica Goes Public Again
👥 @Lacework and Snowflake partner
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CreativeX retweeted
3 Nov 2021
“Each piece of content could be the first touchstone for a new customer to engage with your brand.”
Wise words from @JasonMillerCA from @creativex! And always good to remember the basics as well as pursuing new ideas 👏🏼 #TuringFest @turingfest
3 Nov 2021
A high-energy presentation from @JasonMillerCA! Key takeaways (using the appropriate emoji of course):
🥡 Marketing should be a well-oiled machine
🥡 Comments are powerful
🥡 Don't push 💩 out the door, think about your content
🥡 Remember the basics!
#TuringFest @TuringFest
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CreativeX retweeted
27 Sep 2021
Great creative doesn’t just deliver warm & fuzzy feelings, it can also significantly impact the cost-effectiveness of marketing output -- even across 1 million ads 1 trillion ad impressions.
Great overview of @creativex's analysis by the @revmade team.
revmade.com/research-quality…
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CreativeX retweeted
14 Sep 2021
Building a creative quality score into campaign review process to improve performance @creativex bit.ly/3tGMULp
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CreativeX retweeted
14 Sep 2021
Building a creative quality score into campaign review process to improve performance @creativex bit.ly/3tGMULp @lauriesullivan
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