Google is rolling out preferred sources. Google is rolling out search profiles. Google is changing the search landscape entirely and most brands are operating as if this is true: When you type: "Best restaurants in NYC" And I type: "Best restaurants in NYC" The SERPs are the same... NOPE. Not anymore. Location. Browsing history. Memory. Preferences. Email Comms. Recent purchases. Google reviews. All of it will come into play. The way we thought about SEO for years is over. It might not be completely different yet. But search in 2030 will look nothing like search in 2020.

DAVID SACKS: “Did you guys see those Spencer Pratt ads?” CHAMATH: “That social media team is on fire … If he wins this election, which I think he's going to in Los Angeles, the reason is … those ads are incredible.”

Exclusive: Coca-Cola hires non-WPP start-up agency for Christmas campaign buff.ly/uah2xSV

Introducing Claude Managed Agents: everything you need to build and deploy agents at scale. It pairs an agent harness tuned for performance with production infrastructure, so you can go from prototype to launch in days. Now in public beta on the Claude Platform.

Microsoft 365 connectors are now available on every Claude plan. Connect Outlook, OneDrive, and SharePoint to bring your email, docs, and files into the conversation. Get started here: claude.ai/customize/connecto…

If you own an agency, you need to read this message I received from a client yesterday (it literally might save your business) This is a client that we are crushing it for by all metrics We've worked with them for over a year and have a great relationship And if you've been reading any of my recent posts, you could probably guess that this message did not surprise me at all This is the first message of the kind that I've received and unfortunately it will not be the last I started building Eltie ~16 months ago and have invested heavily into it, knowing this day would come I don't like the fact that this is where the market is going anymore than you do But if you keep your head in the sand thinking that you will not start getting these messages yourself, I guarantee that you will not see P&L growth in 2027 You don't need to invest in building proprietary tech like we did, but you do need to think about what the market will value in a year from now, and whether the service you currently offer at the price you currently offer it at is aligned with the reality of this new perception of the world of DFY services

Your work tools in Claude are now available on mobile. Explore Figma designs, create Canva slides, check Amplitude dashboards, all from your phone. Give it a try: claude.com/download

In ~75 days, every agency running AI-generated video ads targeting New York is going to have a very expensive problem they don't know about yet. On Dec 11, 2025, Gov. Hochul signed S.8420-A. This is the first state law requiring advertisers to "conspicuously disclose" when an ad features a synthetic performer, defined as any AI-generated or algorithmically created figure designed to appear as a real human. This is a wildly expansive definition - it doesn't have to be a deepfake of a celebrity or digital replica of an existing person - but ANY AI-generated human figure in any visual medium (audio-only is excluded). The law takes effect June 9, 2026. The penalty structure is eye-watering for digital-heavy brands. 1st violation: $1,000. Each subsequent violation: $5,000. Each non-compliant ad is a separate violation. There is no prescribed cure period. There is no notice-and-correct safe harbor. There is no requirement that the state notify you before assessing penalties. The language is clear: every violation of the statute "shall result in" the above civil penalty. If your agency is running 50 active video ads with AI-generated talent across Meta, YouTube & CTV without disclosure, that's not a $5,000 problem. It's $246k problem. Scale to 200-300 creatives and the exposure looks less like an annoyance and more like a fleet of brand-new Porsche 911 Turbos. That's eye-opening on its own BEFORE you factor in the state's situation: NYS is staring down a cumulative 3-year budget gap of $34.3B. Federal Medicaid cuts are threatening to make it worse. The state has every incentive to treat enforcement as revenue-positive rather than a cost center. Discovery is trivially easy, even for bureaucrats: pull the public ad library, identify AI performers, check for disclosure, send the notice invoice. The tools you used to generate the creative are the tools that prove the violation. There's no "we didn't know" defense when the prompt and the invoice both specified what was happening. And the best part for NY? Most of these companies are out-of-state - meaning relatively few upset voters. Most agencies have no idea this law exists. They're not advising clients, have zero disclosure plans in place and they're certainly not auditing existing creative libraries to ensure winners can be updated in time. They're doing what they always do: running ads until someone tells them to stop. By the time someone does, the bill could exceed a starter home in most states. The compliance obligation falls on whoever "produces or creates" the advertisement. That's the agency, production company, and/or brand. The law does include exemptions for audio-only ads, as well as cases where AI is used exclusively for translation purposes and "expressive" works (i.e. film, art) where the content of the advertisement is consistent with the content of the works. One potential reprieve: the same day Hochul signed this, the White House issued an Executive Order aimed at preempting state AI regulation, including a DOJ Task Force to challenge state laws. But an EO cannot overturn a signed statute - only Congress or the courts can. Anyone betting on federal preemption materializing before June 9 is making a bet I wouldn't take. If you need further proof, just look at TSA lines. The agencies paying attention will build disclosure into their creative process now. The ones that aren't will find out about this law the way their clients find out about most things their agency should have told them: after it costs them money. The clock is ticking.

The thing that lovable site users need to worry about more is the fact that all of the output is CSR, vite/react does not work for Google at all. I even tried using cloudflare workers with pre-render and indexability was terrible. I tried converting to SSR but lovable doesn't provide any default meta so you need to create a rudimentary CMS and even then it's still JS driven. I left lovable and went straight to Claude code GitHub with Vercel deployment and things improved. Needless to say vibe coding produces apps not websites, whatever the tech stack the output needs to be SSR or SSG.