Head of Product at @fal

Joined August 2010
555 Photos and videos
Pieter is starting to realize how bad of a job Brazilians did exporting our food culture. All foreigners know about Brazilian food is related to all you can eat steakhouses. Although those are great, that’s not what we eat daily.
🇧🇷 Another Brazilian buffet, I didn't want to be annoying making a video because kinda busy but this one extra interesting because it was at the airport in Viracopos near Sao Paulo It's Azul Airlines' main airport, Azul means blue and is the same founder and CEO as JetBlue in America, his name @davidneeleman He's also interesting because his grandfather was born to Dutch immigrants in Utah! But then he himself was born in Sao Paulo, and lived there until he was 5 years old, then he moved to the US where he founded JetBlue, WestJet and a few more airlines Later he came back to Brazil to start Azul which quickly became the biggest airline here It's similar to JetBlue, it's not luxury but also not cheap, it's comfortable but basic, but with great service etc. Anyway back to the buffet, it's great the airport has a buffet cause it means you can eat healthy which is always a big problem when you're traveling Today I had steak, chicken, eggs, potatoes, some rice and beans and tomatoand cucumber with sparkling water BOM APETITE 🇧🇷
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Daniel Rochetti retweeted
we are hiring across the board for our product and design teams! once in a lifetime opportunity to work with @adamho @radilson and @drochetti fal.ai/careers/4105054009
Mar 12
It’s been a long time coming, but I’m excited to join @fal as the new Head of Design. I’ve been collaborating with @gorkem and @burkaygur on the fal brand closely over the past few years, so it all made (too) much sense to continue this journey on a more permanent basis (and they could pull me out of FT-retirement). Excited to explore the space of generative media and work alongside the brightest minds. As for the studio, I’ll be still taking on projects under my studio still but on a much much more limited basis. 😌
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hey @theo , loving my first ride on @t3code but one immediate piece of feedback is there's a lot of use of muted text where I understand they should be lighter than the base foreground color but not that light. Other than that, it feels great so far, kudos to the team!
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Daniel Rochetti retweeted
🚨@fal is hiring! 💙 Engineering: - Applied ML Engineer - Backend Engineer - Third Party Model - Forward Deployed Engineer - Full Stack Engineer (Serverless) - Growth Engineer - Product Engineer - Research Scientist (Engineering) - Senior Backend Engineer - Senior Data Scientist, Product Intelligence - Senior Product Designer - Senior/Staff Infrastructure Engineer - Senior/Staff Site Reliability Engineer - Senior/Staff Virtualization Engineer - Sr/Staff Software Engineer - Payments - Staff Software Engineer, Compute - Staff Software Engineer, ML Performance & Systems - Staff Technical Lead for Inference & ML Performance 💙 Operations: - Enterprise Product Manager 💙 Finance: - Billing Operations Specialist - Senior Accounting Manager 💙 Marketing: - Content Writer - Field Marketing Manager - SEO/AEO Specialist - Social Media Manager 💙 Sales: - Account Manager, Enterprise - Account Manager, Partnerships - Enterprise Account Executive - Sales Development Representative (Inbound) Link to apply in the post below 👇
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Daniel Rochetti retweeted
In today’s release of TanStack AI we've added an adapter for fal.ai. 🔥 This allows you to consume over 600 image and video generation models! 🚀 Create your videos today and share what you made with us! 👀
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queue size: 734 - eta 2-3h not using @fal yet, eh?
internet moves fast, your marketing should be able to keep up with it. hope our friends at @anthropicai don't mind that we are expanding the bit.
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I’m still waiting for the day Jarred won’t say something is reasonable to add to Bun. On a serious note, big fan of Bun but please leave this to existing libraries. 🙏
Replying to @mmkalmmkal
I think this is reasonable to add but can you not tweet stuff that isn’t true? This is not coming in the next version of Bun.
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LLMs are terrible at front-end when consistent UX across an entire product matters. Devs can make it good though, as good as they are themselves.
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Daniel Rochetti retweeted
I ran a test to answer my own question regarding Stripe "global" transactions in Brazil: - if your Stripe US account charges a Brazilian client, in BRL, by Credit Card, they'll end up paying IOF (3.5%) Spread (~4%) on top of the processed amount there's no way to absorb that fee for CC txns (stripe seems to be testing something for Pix though) - so in order to reduce complaints you can auto-inject a coupon code of ~8% on the create checkout session, and try to explain the customer there'll be a slight variation on the final price even if you set the product price to BRL, the customer's bank will still charge them extra that's because Stripe actually runs a USD transaction, using the so-called Dynamic Currency Conversion, that auto-converts by the client's bank to BRL technically, Stripe is taking a foreign transaction (US-domiciled) and converting the currency at the point of sale to the cardholder's local currency (BRL) - stripe's intent: show the customer exactly what they will pay in their home currency - the reality: the underlying settlement between Visa/Mastercard and the Brazilian bank is still flagged as "cross-border" so Brazilian banks (issuers like Nubank, Itaú, Bradesco) see a transaction coming from a US Merchant ID (Stripe US)... and even though the currency code is BRL, the "domicile" of the transaction is International and because the settlement happens outside of Brazil, the bank treats it as a foreign purchase - so the bank applies the Spread (their exchange rate markup, usually ~4-6%) and the government applies the IOF (Tax on Financial Operations), 3.5% in some cases, this leads to "Dupla Conversão" (Double Conversion): stripe converts BRL to USD to send the transaction request through the network (or sets the amount in BRL but the network processes it cross-border) then Brazilian Bank receives the request.. and because it's an international merchant, they may convert the BRL amount back into USD (at a bad rate) and back into BRL (at their selling rate) IOF, or simply tack on the fees to the BRL face value i know, it's a mess that being said, if you really want to sell to Brazilian users, better find a payments company with Brazilian domicile that can transact in BRL (and hopefully using a gateway that offers installments, which is a must in Brazil) PS: any suggestions of payment processors to sell in - proper - BRL?
can Stripe US accounts sell in Brazil (in BRL)? or only stripe BR-based merchants can do that? if yes, is there an extra IOF charge to the buyer or the merchant? how about non-international BR credit cards, can they transact in BRL for a US stripe merchant? or that kind of operation requires international cc to work? cant find these answers on @stripe docs
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I love the terminal stuff but once your tool UI starts to resemble a desktop app, without all the foundation work done in the OS itself to support it, I think it’s a strong signal you’ve crossed a boundary and entered the realm of reinventing the wheel.
Back in Cursor. Forgot how good it is to have an actual text input box :')
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Hye @tannerlinsley any advice on how to support .mdx pages in Tanstack Start? Ideally it would inherit all the behavior/layout of a .tsx page that lives in the same route, but just a page focused on content.
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The moment Anthropic engineers have to migrate to Amazon’s internal build system and dependency management, they’re doomed. But hey, if that means the stock is going up I’m all for it.
PREDICTION #1: Amazon acquires Anthropic
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Brazilian here, can confirm.
Extremely accurate map of Brazil.
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Fun fact about me, I was born in “All the money”, was raised in “Grandma’s House” (my grandma lived there indeed!), and lived my adult life in “Ugh…”. “Ugh…”, aka Brasília, is a really cool place, just full of corrupted politicians.
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Flooded desert is beautiful btw. Known as “Lençóis Maranhenses”.
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2024 the year of images ✅ 2025 the year of videos ✅ 2026 the year of full blown productions ⏳ Here’s our gift to the community, happy new year!
29 Dec 2025
🎁 New year's gift to the community We're open-sourcing FLUX.2 [dev] Turbo, our in house distilled version of FLUX.2 🚀 🏆️ #1 ELO open-source image model (on Artificial Analysis arena) ⚡️ Sub-second generation 🧪 Custom variant of DMD2 distillation for max quality
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No thanks, I know how to close my tags.
Please do this instead if you want to render a button as a link. <a href="/contact" class="button">Contact</button>
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Is it ok now to talk about how unnecessary React Server Components are to the web stack now? Look at everything you can accomplish with Inertia and Tanstack Start without RSC. This is a self-inflicted wound imo.
11 Dec 2025
Researchers have found two new vulnerabilities in React Server Components while attempting to exploit the patches last week. These are new issues, separate from the critical CVE last week. The patch for React2Shell remains effective for the Remote Code Execution exploit.
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Daniel Rochetti retweeted
History may not repeat, but it often rhymes. Movies wouldn’t exist without cameras, nor would modern animation without CGI. In the same way a film differs from a stage play, purpose here is not imitation. AI will open entirely new modes of creative expression.
Today's Training Data episode features our newest investment 🤗 the @fal guys @gorkem, @burkaygur, and @isidentical on where generative media is headed~ When computer animation first arrived, the film industry was skeptical at best and downright hostile at worst. But technology doesn’t stop, and now some of the highest grossing films and most celebrated artistic achievements in film are CGI. In this episode we discuss how Hollywood’s stance toward AI has shifted fast, the rise of AI-native studios, why IP holders aren’t sitting still, and so much more. Excited to dig into the ai video compute supercycle with the fal guys.
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We keep growing and work keeps getting more challenging and fun. We’re not even close to what we want to achieve so if you’re a product engineer who loves the craft and care about design, hit me up! fal.ai/careers
9 Dec 2025
Today, we're excited to share that we have raised a $140M Series D, welcoming new investors @sequoia, @kleinerperkins and @nvidia alongside the continued support of our existing partners!
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