*Scene 232, some time in 2025*
APPLE: Can we release Siri AI?
EC: Sure, if you want to get fined under the DMA
APPLE: How can we comply with the DMA?
EC: Give third-parties access to all the private data on Apple phones so that they can compete with you.
APPLE: But we can't do that, it would invade our users' privacy, and it's a violation of our brand promise.
EC: Then Siri AI won't be compliant with the DMA.
APPLE: How about if we give them access to a "Trusted System Agent", middleware that would allow competing virtual assistants to safely access the same features and capabilities as Siri AI?
EC: That's not equal access to everything you have access to, we want you to share everything, for free, that's what we think the DMA demands.
APPLE: I'm not sure that's what the text says, are you sure we can't talk about this? We don't even know if that's technically possible. We designed Siri AI to work with our systems, our private cloud, and on-device processing, we don't know how to provide the same access to third-parties from the jump. It's going to take time.
EC: That's fine, you can take your time, but if you launch in Europe we'll fine you.
APPLE: Can we start with the Trusted System Agent, and then figure out how to give you everything you want, that is technically possible, and in a privacy preserving way, over the next 18 months?
EC: Nope. EU law is non-negotiable.
APPLE: Really? That sucks, we don't want to Abandon our European users.
EC: That's Apple's decision, and Apple's only.
Apple decided not to roll out SIRI AI in the EU.
The non-interoperability of their design made the update not suitable for the EU market.
Why? Because big tech companies cannot decide which EU tool should be used by EU citizens.
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