The older I get, the more I realize that success at most things isn't about finding the one trick or secret nobody knows about.  It's consistently doing the boring, mundane things everyone knows about but is too unfocused/undisciplined to do.  Get good at boring.

Most people don’t respect momentum. They treat it like a nice-to-have instead of what it really is: the single most powerful force in execution. Momentum doesn’t just make things easier. It changes the game. It turns hard problems into solvable ones. It makes good ideas spread faster. It removes friction, attracts talent, and creates its own gravity. When you have momentum, people take you more seriously. Doors open that would have stayed shut. The work that used to feel impossible starts to feel inevitable. But momentum is fragile. It takes months to build and seconds to lose. A bad decision. A slow response. A few weeks of hesitation. Suddenly, everything that was flowing starts to stall. The compounding effect reverses. The energy fades. And once momentum is gone, getting it back is ten times harder. The top 1% understand this. When they gain momentum, they move like their life depends on it. They don’t stop to admire their progress. They don’t slow down for comfort. They press harder. They know momentum isn’t something you manage, it’s something you ride. The second you ease up, it starts slipping away. The first step is recognizing momentum when you have it. Most people don’t. They waste it. They assume it will last. The second step is pushing even harder when things are working. The best don’t relax when they win. They double down. The third step is cutting anything that slows you down. Bureaucracy, hesitation, unnecessary debates. Anything that adds drag must go. Momentum is either working for you or against you. The ones who protect it get further, faster. The ones who don’t spend their lives wondering where it went.

Don’t define your success using the measures preferred by the system you’re trying to change. - @jchyip

If we get more customers omni-channel we will make more money, won't we? "Customers who are omni-channel spend 2.4x more than in-store only." But the channels doesn't breed the loyalty; chances are these omni's were more loyal in the first instance (thus using more channels)

The jiggle economy…

Related: The Addition Bias Where we encounter a problem, our natural instinct is to add. Add a rule. Add a step. Add another person. But this adds complexity at an accelerating rate. Wise designers know the right move is often to delete.

Questions I always ask when someone says they need a tool

Yep!

On the hype around synthetic data in market research. From @pworthington. buff.ly/4eHSWmb

Some marketing teams are now using AI guessing as a replacement for primary research. Here is an example from my own work - primary research versus AI. Sort of okay, then it gets quite poor. Trouble is, you don't know where the hallucinations start without further validation...

The art of asking the right questions as a company, as an individual and as a marketer. Credits- boardintelligence.com/blog/c…

Also common for more mature companies where the easy growth of old has stalled.

Good news boss. I've replaced everyone in the contact centre with bots. Yeah, few teething problems but looking good...

“Executives want culture change while keeping the existing power dynamics that actually generate culture unchanged. In other words, they want culture change for free. It doesn't work that way.” Charles Lambdin

What I’m here for.

Job ad - marketing budget of $0! 😂

Yep. Superpower.

Plenty of fights over my career with the “brand police” who seem to take great pleasure in turning off or rejecting ads or growth initiatives that drive revenue. 🤦‍♂️

Move over martech, 58% of CMOs have asked their CEO to fund AI. But what do CEOs want from marketing? Exactly the same thing since the marketing sun first came up - new customers, retained customers, revenue and market share.