It's surprising that more people haven't heard of this book. I'm building an experimentation framework for AEO testing and this book is great for core principles I highly recommend this for your bookshelf, even if you're well versed in experiment design amazon.com/Trustworthy-Onlin…

Sketch to real-time image generation ✨ Had to charge up the old iPad to test out @krea_ai's new app - and it did not disappoint! I suspect we'll soon be getting streams where you can watch people sketch and render full stories.

A few graphs that show why Google would be smart to "burn the boats" and go all in on Gemini: 1. Google share of search sessions is finally starting to fall to ChatGPT and other LLMs - now <80% vs. 88% this time last year. Google's DAU/MAU ratio has also moved downwards for the first time in a long time (now 25% vs. 28% pre-ChatGPT). 2. "AI Mode" on Search has been slow to take off, with usage at <10% of weekly sessions across geos where it has been launched. This has actually been moving downwards over time in several markets (UK and India), though is flat / slightly up in the U.S. 3. Gemini is taking off - especially post Gemini-2.5 launch this spring (weekly users up 2x since then on desktop). Retention cohorts are improving over time and even "smiling upwards" (!) as the underlying models improve and new capabilities are introduced.

The speaker lineup and talks for #BrightonSEO San Diego look lit 🔥 us.brightonseo.com/talks I'm excited to be attending in November. My first SEO conference in years

I think @bing chat is testing out a new 'Welcome' interface I like the new styling and use cases cc: @rustybrick

Getting only good, not GREAT results from ChatGPT? The AI can output PostGrad level content, but ask the AI to simplify & reason like a 5 yr old 1st. Give it space to reason through the prompt A core keyword is 'think step by step' 👣 Level-up Reading: github.com/openai/openai-coo…

Why do websites hijack the back button? 🤬 Is the 'Feedback' button in the kebab menu a way to report these websites to Google Search? I wish there were a form like 'Report a Security Issue' for things like this.

🐙🐟🥩🥗 I had one of the best meals ever tonight. Thank you @jackiecchu for hosting me! A great meal is even better with an amazing conversation

How do you know if a social app will be a "hit?" Predicting what goes mainstream - and what stalls out - might seem random. But after years of leading growth @Snap & investing in consumer social at @a16z, I've found early signs of huge products 👇

1/8 I created a picture of three robots posing to spell the letters "AI". A month ago creating this would have taken me days, this week-end it took me 15 minutes. Below an overview of ControlNet and OpenPose. Safe to say this will change image generation forever.

Listening to search-off-the-record.libsyn… 🤔Optimizing the customer journey is like packing for a trip You need to know what to take, what to leave, & when to adjust your luggage Content optimization follows the same principle; sometimes removing content makes the journey smoother

Today, we're announcing 📢 bulk data export 🎉- a new feature that allows you to export data from Search Console to Google BigQuery on an ongoing basis. developers.google.com/search…

🤯TIL you can take a full page screenshot 📸 in Chrome with just the developer tools 🛠️ No extension needed 🚫 Open dev tools > Run command (⌘ Shift P) > Type in 'capture' > Select 'Capture full size screenshot'

A word of caution for SEOs! Don't make claims you know what patents Google is using, it makes you sus 👀 "[J]ust because it’s patented from Google ... doesn’t mean that we actually use it in search." - John Mueller youtube.com/watch?v=cUT84ZIc…

If you think geo-tagging the images on your Google Business Profile improves rankings, think again. This local SEO myth keeps popping up on social platforms, so I decided to make a video explaining why it's false ⬇️ #seo #localseo

Just booked a flight ✈️ and now I'm breaking out in a cold sweat 😅 Will I ever stop second-guessing myself? The anxiety of getting the right dates and times is real, but hey, at least I triple checked this time 😆

Finished Build by @tfadell this week I haven’t highlighted a book this much in a long while! A great book for founders, product managers, and aspiring PMs I’m recommending this to everyone I know in Product

My new design policy

While waiting for the completion of Google's Helpful Content rollout ... I figured it was appropriate to generate some AI content with OpenAI's Dall-E "Robot reading Helpful Content in the style of a surrealist dream-like oil painting by Salvador Dalí"