I’m building a B2B2C product.
It’s a platform where businesses can offer a certain service/benefit to users, but users can also use it to get services/benefit from multiple business.
The problem is:
- users will use this platform if there are business that can offer something on it
- business will use this platform if there are users to offer something to
So how would you make this work?
I’m thinking about something like this:
1. the platform should offer a solid service even without business
2. user base grows
3. business notice the opportunity and start using it, invite customers to join
Repeat 2 and 3 forever.
Does it makes sense?