After Backrooms and Netflix’s recent deals with youtube creators and formats like Mark Rober, Ms. Rachel, and Pop the Balloon, it’s pretty clear that the next gen of IP will start on youtube. Build the audience first, prove demand, then let studios and streaming platforms license or acquire it.
I also think this could help solve Hollywood’s theater problem. Instead of spending hundreds of millions on mediocre concepts that don’t bring people to theaters, studios can tap into creators who already have millions of subscribers with proven concepts.
If that works, Youtube could become the farm system for Hollywood and likely headed for some sort of content renaissance driven by creators