A lot of talks about the @ahrefs study about Schema. And I see a lot of confusion in what people say, which makes me think that the true and correct understanding of Schema is still a black box for many after 15 years of existence. So, I wrote a thing: iloveseo.net/the-ahrefs-sche…

Showing affiliate articles in Google Discover and then extracting the products mentioned linking to Google Shopping’s own links to the products is, in my opinion, one of the worst examples of abusive monopoly behavior by Google… in my humble opinion.

I’ve been running SEO tests since 2009, and there’s one ranking factor that’s becoming impossible to ignore. The sites that don’t have it? They get wiped out in every Google update. But the sites that do? They’re getting more traffic than ever. It’s brand search volume. When people actively search for your brand, Google sees you as a recognized authority. Your E-E-A-T improves, your rankings climb, and you don’t get clapped in updates. At this point, every SEO pro agrees that brand search isn’t a “nice to have” anymore. It’s becoming a core ranking signal alongside backlinks and content. So, how do you build it? 👇

I'm excited to see this post about Mastering SEO Audits live on @screamingfrog. Learn the basics of the SEO spider and perform better SEO Audits screamingfrog.co.uk/masterin…

Google Bard conversation ranking as snippet 😄 Query - why google is not indexing my blogger posts fast.

Google said links aren't a top three ranking factor last week. One of our services is providing link building services at scale. ... and I agree with their take! (at a high level) Google is saying it's a bad idea to generate links disconnected from your site experience. As long as it's connected, it will result in improved rankings. What's gone down over time is the ability for things that have no connection to the overall site experience (off-site link building, off-topic digital PR assets) to actually sustainably move the needle rankings-wise. That's why it's no longer top three. It can't hold up a broken house. Good link building is reinforcing site quality. We believe good links help nudge up assets that will have initial link signals reinforced by engagement signals. The links are a leading signal of lagging engagement signals that will come with. That's why our "link building services" aren't one-off guest posts disconnected from content. They are improving the site's web design. They are providing better content. They are tying content to search volume, so they are generated at scale to deliver enough punch to drive rankings -- even if a number four factor. Links still matter. But if you are still disconnecting the links you're generating from your site experience, you're probably already losing. And if you aren't yet, you'll eventually lose to someone who thinks about SEO the right way -- links built at scale, generated directly from their site experience.