Co-Founder & CTO @TweetSingular
Joined February 2011
- Tweets 308
- Following 1,891
- Followers 364
- Likes 793
12 Photos and videos
8 Aug 2025
Missed @OpenAI's GPT-5 keynote? Here's what it means for performance marketers.
This isn't just a bigger model - GPT-5 brings real upgrades that actually move the needle for UA, growth, and marketing ops teams.
In our latest blog post, we break it down for you:
- ⚡ GPT-5 is faster. A LOT faster. We've already tested it out, it answered our analytics questions in less than half the time!
- 🧠 GPT-5 is smarter. It dramatically expanded its context window, which helps it figure out tougher analysis problems when you give it more information. It also reduces hallucinations by 40-80%(!), and is more honest when it doesn't know the answer.
- 🧩 GPT-5 is better at creating visualizations. OpenAI showed an amazing demo for how created an interactive "Finance Dashboard" in minutes - really looking forward to see all the UA dashboards it can build!
We've already started testing GPT-5 with @TweetSingular 's MCP and... it's seriously impressive.
Next week we’ll share real examples of how it handles our questions 🙂
See more details in the comments!
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Eran Friedman retweeted
16 Aug 2023
Why you talk to customers ...
And ask "why" five times ...
Because everyone is accidentally lying to you.
@HannahParvaz walked me through her process recently. She's an App Marketer of the Year, works with hundreds of apps and brands.
In this one case she spent 3 months talking to customers to dig down to the root of why they used an app. The app was Curio, and people told her superficially that they wanted to learn, or use their time well.
3, 4, or 5 why's down ... the bedrock truth came out:
They wanted to be "the most interesting person in the room."
Without deep, long, engaging, and highly personal conversations with customers, you may never know what known or unknown need your app or product or service solves.
The problem is that not knowing that cripples your ability to market it to new people.
Get all the insights in the first of a series on Your First Million Users I've just started for @TweetSingular:
singular.net/blog/first-mill…
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Eran Friedman retweeted
6 Jul 2023
Looking to do a mobile app growth series for beginners ... something like "getting your first 1,000 users."
Anyone with insight want to get featured on the Growth Masterminds podcast that I do for @TweetSingular?
Let me know!
singular.net/growth-mastermi…
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Eran Friedman retweeted
1 Mar 2023
The giants of adtech are seeing their dominance challenged more than ever before, according to a new report by marketing measurement firm Singular. #Singular #adtech #mobilemarketing venturebeat.com/games/the-gi…
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Eran Friedman retweeted
17 Jan 2023
First webinar of 2023! Gonna chat creative in ads with some really smart people.
We'll talk about:
- unicorn creatives
- creative that saves $$$
- measurement
- & more!
Join me w/ @TweetSingular, @ironSource, @AppAgentCo, @DraftKings, @sciplay & more
singular.net/lp/creative-opt…
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4 Jan 2023
For anyone who’s working on updating your code to support SKAdNetwork 4.0, we’ve updated our open source code on GitHub showing how to get valid SKAN4 postbacks (covering the network, publisher and advertiser apps):
singular.net/blog/open-sourc…
Let us know in case of any questions!
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Eran Friedman retweeted
23 Nov 2022
Portfolio company
@TweetSingular
is bringing together UA and #performance marketing experts to share their 2023 #predictions and tips to help you plan for a successful kick-off to the new year #marketing #planning #strategy lnkd.in/dP_UqPkS
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Eran Friedman retweeted
22 Nov 2022
Read the latest feature on Gamesforum Online: High-performance UA on iOS using SKAN: How to make it work. Brought to you by @TweetSingular
👇 Click below to read 👇
globalgamesforum.com/high-pe…
#iOS #UA #SKAN
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Eran Friedman retweeted
28 Oct 2022
Going live on Apple's new SKAN 4 with @gadieliashiv from @TweetSingular in about 70 minutes!
Lots to chat about ...
linkedin.com/video/event/urn…
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Attending the web3 marketing panel from @TweetSingular!
Some golden nuggets 🪙
- Bring value to communities, create a 0-to-1 relationship
- Get to know your community, build your user personas
Community, community, community!
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Eran Friedman retweeted
6 Jul 2022
Deep dive on Apple's SKAN v4 in 20 minutes! If you're into mobile, join now :-)
singular.net/lp/skan-v4-deep…
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7 Jun 2022
This is big news for mobile advertisers - looking forward to the SKAdNetwork session!
6 Jun 2022
Stay tuned for Wednesday’s WWDC session on SKAdNetwork updates, featuring hierarchical source IDs, hierarchical conversion values, multiple conversions, and SKAdNetwork attributions for web ads. developer.apple.com/wwdc22/s…
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Eran Friedman retweeted
8 Feb 2022
📢 We're proud to announce our 6th Annual #ROI Index📈 💰!! We analyzed the top 300 #AdNetworks, 5,000 of the biggest apps, and over $20 billion in in-app revenue to create 27 comprehensive lists 🤯 Dive in to learn more!
bit.ly/3HAnlSn
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Eran Friedman retweeted
17 Dec 2021
Learn how @TweetSingular – a data-driven marketing intelligence platform – uses @druidio as a source of truth when driving their analytics capabilities.
#ApacheDruid
ow.ly/SBno50H6xv2
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Eran Friedman retweeted
23 Sep 2021
I’m super excited to start this new studio in Toronto, and even more so to have Julie joining Rovio! 🥳
We are very excited to introduce Rovio Toronto! Rovio’s second games operation in Canada will be headed by mobile games industry veteran Julie Beaugrand, and the team will be focusing on casual free-to-play mobile games.
Read more here: rovio.com/articles/introduci…
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Eran Friedman retweeted
23 Sep 2021
iOS 15 is here! Are you ready?
Join @ironSource @MobileAction Upptic and Singular on Oct 6th, 10am PT for a webinar on early stats, learnings, and actionable insights of #iOS 15 and what it means for #marketers!
bit.ly/3AwxpZn
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Eran Friedman retweeted
15 Sep 2021
This episode is a recording of a webinar hosted by Singular. Moderated by @johnkoetsier, we were joined by @friedran (@TweetSingular), Pedro Ponce de León (@liftoffmobile) and Ben Holmes (@AdColony)
cc @ShamanthRao
Check out the full episode here: mobileuseracquisitionshow.co…
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Our Sr. Director of Mobile & Ad Tech Solutions, Liz Emery, joined @Forbes' @JohnKoetsier to talk about content fortresses, incrementality, #attribution, and the future of #marketing measurement.
Check out @TweetSingular's Growth Masterminds video podcast: okt.to/uqPTVY
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