I’ll do you one better: make ticket transfers only available on-platform & face value and maintain waitlists after sellouts. This ensures all revenue changing hands for tix stays in the gross revenue of the show and gives fans the chance to offload tix for shows they can’t make
Red meat for the outrage mob. But the truth is, if you want to fight high ticket prices this is what you have to do. Make them non-transferable. It’s the secondary market (ticket resellers) that are pushing up the prices. Anyone telling you otherwise is full of shit.