Shows are the next shape of internet media.
I just wrapped Press Publish LA produced by
@ColinandSamir.
It felt like the whole program was built for the exact bet I've been making with our
@enjoyersmedia studio.
Almost nobody was talking about "content".
They were talking about shows. Movies. Miniseries and field productions.
Real programming made by internet-native creators who understand audience, distribution, and story at the same time.
Hollywood is now knocking on creator doors asking to be taken seriously:
-
@markiplier talked about what it took to make Iron Lung.
- Curry Barker went from short sketches to directing a blockbuster theatrical horror film that (Obsession) that is the only film in history to have a second breakout weekend of its size.
-
@Kanepixels7 is taking Backrooms from YouTube to A24 as their youngest director in his debut.
-
@david_perell is investing into a 6-part mini-series called The Modern World, going on-location to tell human stories about architecture and engineering.
-
@johnnywharris is launching his mini-series "The Human Element" this fall, another human-stories focused piece.
-
@MichelleKhare is turning impossible physical challenges into actual episodic productions.
Michelle talked about stripping her crew down to five people for the 7 marathon series consisting of:
- 2 camera
- 1 sound
- 1 producer
- Her
That is the exact footprint I take on location my docuseries This is Taste.
I've never felt this early and validated:
- Creator-made shows are moving upstream.
- Brands are learning that partnership is not the same thing as a campaign.
- Hollywood is no longer ignoring internet-native creators.
- Creators who want to make real media need to learn how to market the work, not just make it.
That last one is the lesson we're pouring our attention towards.
This Is Taste does not have a production quality problem. I'm hearing feedback, by the hundreds, that it's some of the best media our viewers have consumed in recent memory.
We're in talks with real partners to make this a long term thing.
But after this event, it is extremely clear to our team: keep going. We are punching above well above our weight.
The future is not clip farming or marketing fast food. It is not two talking heads on screen.
It's creator-led programming with human stories at the center.
And the separation is getting clearer:
Are you making marketing, or are you making culturally relevant media?
Both can work. Both can yield ROI.
But they are not the same thing.