Which opens up a larger conversation. Everything in this climate feels like it needs branding to some. From “era”, to monetising hobbies, to the use of “aesthetic”, to folks even needing to use “solo dates” as a term. Not everything needs a moniker, or catchy slogan. Sometimes it’s literally just existing
Someone commented on Ayra Starr's tiktok: "The braids era is back" and she replied with: "It's not everytime era, someone can't do braids in peace?" 😭😭😭😭😭