GoodDay Software is the ERP-alternative our founders wished they had at @Chubbies. It’s vertical, AI-native, and built specifically for Shopify brands who live & die by their inventory decisions. Today, we’re excited to announce another $7M raise from our friends at Ridge Ventures, @FirstMarkCap , Flex Capital, @LongJourneyVC, Senguin Ventures, & @adverbvc, as well as a cadre of well-known DTC operators. That brings our total funding to $13.5M to keep building the system we’ve always wanted. >> gooddaysoftware.com/resource…

New from GoodDay: → Transfer order receipts inside Shopify POS. Built for Shopify brands with retail locations. → Automated FIFO COGS pushed into Shopify's native COGS field More details: gooddaysoftware.com/resource…

90's ERPs are #notsuite. We are different. A much less funny & equally traumatic experience just like this at @Chubbies is exactly what set @khency and team to reinvent ERP for @Shopify merchants.

we’re taking a hard run at this at @gooddaysoftware - you’re right it’s not straight forward. happy to show you around. the mix of high interoperability demands and high orientation for accuracy make this particularly hard.

Thinking DTC was the most profitable channel was a mistake 5 lessons & 1 Action: Lesson 1: DTC ≠ DTC Early on, we thought DTC was the future. It's DIRECT to consumer, after all I was wrong As Facebook/Meta acquisition costs worsened over time, we learned DTC is a misnomer Beholden to an algo we have no control over, a more fitting acronym is ZTC: Zuckerberg to Consumer Lesson 2: DTC Has Benefits, but The Favorable Economics of the Good Ol' Days Are Gone: CAC was a fraction of today You could actually reach most of your social following Shipping, 3PL labor, Shopify and Klaviyo were cheaper Free shipping/returns weren't standard etc If you're spending the vast majority of your ad dollars on DR measured on 1 day click, solid chance adding wholesale can generate accretive incremental contribution $$, assuming you're willing to invest in brand 🤯 Lesson 3: Under-Appreciated Additional Benefits of Wholesale Predictability in CAC: the margin hit you take from retail partners, while large, does not have the volatility of DR, and certainly hasn't 2, 3 or 4x'd like Meta. Forecasting gets a bit easier Access Massive TAM: Wholesale = 7-10x larger than Shopify Diversification of Cashflow Streams adds resilience, downside protection. Validation of a growth story for investors/acquirers Higher Quality Brand Building: Physical products are touchable billboards. The quality of the impression is 1000x more impactful than an IG ad. Fuels DTC too. You look bigger & more legit when in a great retailer Lesson 4: Avoid Hell on Earth: Get your ops house in order Inventory Mgmt: Make sure that's in a good place. If not, checkout Kyle's @gooddaysoftware Ensure 3PL can do wholesale: Don't learn on the day 10,000 units are going to 3 retailers each w diff't EDI rules Negotiate COGS or terms: Rationale for "why now?" is sound since buys are going to start 📈 Lesson 5: Brand Building Drives It All To experience any of these benefits, you've got to reach more people and get them to feel something Classic product/offer/urgency creative has some impact, but it won't maximize the chance someone chooses you when they walk into the store, & it def won't get the retail buyer to bang down your door to carry you You'll see Brand dollars go further here Action: Every brand is different, so here's an action to consider as you make the right call for you Review DTC cost increases since day 1 Incorporate the "soft" costs on your biz like CAC volatility Forecast continued trends. See when economic model breaks Takes multiple years to ramp wholesale, so work back to when you need to start Make a call Takeaways: Right now, few things are more important than finding incremental accretive contribution $ While all channels have pros & cons, adding wholesale could help Experiencing those benefits requires a shift to consistent investment in broad reach, feeling driven net-new demand generation (Brand building) Thoughts? Hope this helps ✌️❤️🤘

No, use @gooddaysoftware @khency6

HOT TAKE: It’s increasingly easy to see how GoodDay is helping brands get a lot more value out of Shopify and its ecosystem. And, only Tier 1 operators will get it. Here’s the case: Unlike other ERPs, we have architected from the outset to help brands maximize their potential as Shopify brands. We do not sit between Shopify and the Warehouse Management System (usually ShipHero so far). This allows Shopify to remain the source of truth for all Shopify orders. It’s a powerful “less is more” paradigm. We simply don’t build complex order routing technology that is already free in Shopify. During our implementation process, we are helping brands configure and optimize their order routing and fulfillment rules. This is more power at zero cost to the merchant. With this approach, we also avoid the infamous “concurrency limit surprise” that traditional ERP systems hit you with during your peak season (typically the holidays). If it hasn’t happened to you yet, congrats. I know GoodDay’s data architecture and inventory flow work just fine because we operated like this every year at Chubbies to avoid being hit by NetSuite’s concurrency limits. That experience is a part of what fuels me and my team today. Separate from that, because we don’t manage the core DTC order flow. GoodDay brands use other parts of Shopify’s ecosystem to manage complex order operations: - order editing (Order Editing), - checkout optimization & cart upsell/cross-sell (PDQ), and - post-purchase optimization (Loop/Wonderment). This is the beginning, not the end, of this mentality. We plan to extend GoodDay’s complex inventory management capabilities (including POS store allocation and receipts) into Shopify POS via POS extensions. As discussed last week, we’re also excited to expose GoodDay’s core toolsets & inventory-related insights with Shopify Sidekick via MCP. You can start to see how 1 (Brand) 1 (Shopify) 1 (GoodDay) = 10. Win-Win-Win! Sign up for a product demo: gooddaysoftware.com/demo

GoodDay is bringing the good vibes to Austin, TX, by hosting the happy hour for the Finaloop Ecommerce Finance Academy on Thursday, June 5! Built for DTC founders & operators, the event brings together top ecommerce CFOs, founders, and investors to focus on real-world finance strategies. 🔑 Keynotes from: - @TaylorHoliday (CEO, Common Thread Collective) - @MehtabKarta (Co-founder, Karta Ventures & co-host of the Finance Operators podcast). It’s free for qualified brands, but spots are limited. I’ll be there to share what we’re building at GoodDay, hand out that sweet-sweet swag, and discuss how @gooddaysoftware and @FinaloopTeam are partnering to provide a real alternative to incumbent ERPs! And, I might have a cocktail or two. It’s going to be an excellent event. 👉 Sign up: finaloop.com/academy/events/…

ERPs are most valuable in your toughest moments. It’s partly why we’re building @gooddaysoftware. You find out your long-term infrastructure investments are valuable when you find out. Unfortunately, your brand doesn’t get to choose when there is a global pandemic or trade war or whatever is coming next. In my experience, it happens to you. When this tariff nonsense moves on, there will be something else. I don’t say that to scare anyone. I do think accepting this reality is the first step to being prepared for the next one. Your team’s operational response to likely uncertainty on the horizon is one of the long-term measures of your relative success. I’d argue the best time to make these long-term investments is as soon as you can stomach them. But, why does it have to be so hard? Turns out, it doesn’t. At GoodDay, we focus more than 50% of our efforts on making these systems more accessible, easier to set up, and dead simple to use. This is our purpose. Shopify is the best entrepreneur-creating machine on Earth. GoodDay is here to help those same entrepreneurs survive and thrive for decades.

Contemplating expanding internationally early? At Chubbies, we set up a new business entity in Australia before we were ready. And, it cost us. - We were two years into a healthy US DTC e-commerce business. - Every product we launched worked. - But, the holidays were slow for shorts & swimwear. So, logically, we thought: if the US sales slow down in December, why not open in Australia? We filed paperwork, spent cash, sent a lean team and launched a second business 9,000 miles away. But, we skipped the most basic test: Were we strong enough at home to warrant this? Simple answer, no. We weren’t even close. At <$10M in annual sales, our brand recognition in the US was near-zero despite being generally successful. It wasn’t even close to being able to support a second market. This is everything we learned (the hard way): a. Strong home base —> Best for global expansion If customers at home aren't talking about you yet, you’re likely not ready to enter new markets. Stay focused. b. Start lean, test & iterate Use tools like Shopify Markets and Global-E to test international shipping while keeping your operations simple. With a few clicks, you can read the results of small tests in 200 countries overnight. All without hiring or managing the administrative burden of a new entity. c. Put a great person on it If your international strategy is core to your overall strategy, hire a 0-to-1 operator. Someone you trust to own it independently. Let them experiment with new platforms, don’t force what is working in the US on the rest of your business. So what finally worked for us? Stepping back. Keeping operations simple. Investing in operational visibility. And, giving full attention to each market we entered.

I rolled out a longer format of this Resilience plan in Jan 2020 @Chubbies - these are the 3 most impactful & clearly not beautiful slides I used. Much of this applies today in this chaotic tariff environment, here we go…🧵👇 1/ Despite obvious revenue challenges for all brands, the most Resilient companies will find ways to protect and even grow earnings/profits…

Fortunate to spend some time last week with the one & only @harleyf - special thanks to @FirstMarkCap @amishjani for hosting so many great entrepreneurs at the #CloudNY event. I was struck by how authentic it is for @harleyf to have the energy he does (which is 110%, full gasoline all the time) because every single day of his life he is empowering & helping builders to build. Real, genuine purpose. Proud to be doing my part @gooddaysoftware to support the Shopify ecosystem in creating new entrepreneurs every day. Onwards…

Happy to show you how we did it @Chubbies and what we built @gooddaysoftware. This is the core use case for virtual inventory segmentation.

Growing across multiple sales channels isn’t just a numbers game—it’s about people. Your retailers, your store teams, your customers—every stakeholder matters. Someone on your team has to have a “Chief Channel Conflict Officer” mindset. Balancing data with real-world tradeoffs, making exceptions when needed, and ensuring all channels work together seamlessly.

Most brand founders begin with a strong point of view and a compelling first product. But somewhere along the way, things shift. The focus moves from product innovation to optimization—tweaking ad creative, chasing ROAS, running GTM playbooks. At Chubbies and now at @gooddaysoftware, we’ve seen this story play out over and over: Brands grow fast, then stall out—not because they weren’t smart operators, but because they stopped investing in the product funnel. If you’re building a $10M brand, you need a real product innovation engine. Not just new colors and small iterations. Real, market-moving innovation. That’s what this webinar is about. We’re bringing together some of the best minds in product strategy to help you build your roadmap: Agenda includes: - How to plan multi-year product strategies - Lessons from product expansions (and some misses) - How to structure your team to keep delivering hits - Live AMA Panelists: Kirstie Kelly, CEO of Gigi C Jennifer Wei, Chief Product Officer at Criquet Shirts @paulhedrick, Founder of Tecovas 🗓️ 29th April, 2025 | 12 pm CT 🔗 Register here: us06web.zoom.us/webinar/regi…

Today, we’re hosting an off-the-record @gooddaysoftware customer-only forum to discuss tariff strategies. I’m excited to work with the broader group today, but in preparation, I’ve been able to discuss strategy with many of our best brand operators. The common theme? The best leaders are hustling & driving their teams to find the opportunity in the chaos. They’re quite optimistic, interestingly. It’s inspiring. On some level, I have to believe the continuous flow of sh*t sandwiches being delivered to these operators over the last 4 years has just made them better at navigating the next one. These are authentic signs of true Resilience I’m observing. I’m also reminded that what we’re building at GoodDay has tremendous purpose. We’re the engine that helps these brands survive and thrive. We didn’t fully understand the power of the ERP we had implemented at Chubbies until COVID hit in March 2020, and we were able to run circles around our competition. We did this on repeat for the next 2-3 years. You experience the need for these centralized operating systems in these particularly hard and chaotic moments. This chaos is also a long-term opportunity for GoodDay Software.

Taking your DTC brand offline? If your inventory, supply planning, and reporting aren’t locked in, scaling can be disastrous. Centralized inventory management is non-negotiable. The best brands get the fundamentals right before layering in complexity.

Apparel supply chains are complex; these tariffs take that to the next level. Do you think managing 20,000 active SKUs sounds like a lot? For some @gooddaysoftware customers, that’s just their day-to-day. Now, the macro uncertainty related to the new tariff regime is layered in. Managing the supply chain didn’t just get 2x harder; it became 5- 10x harder overnight. What makes the apparel supply chain unique? 1. SKUs on SKUs on SKUs: Every style, color, and size multiplies SKU counts fast. Brands juggle tens of thousands of fast-moving, seasonal products—each with a short window to sell. 2. Seasonality runs the show: If you miss that window, inventory turns to deadstock, tying up cash you need for the next collection. 3. Diversified, global supply chains: When this latest round of tariffs was introduced, no country was spared. Many apparel brands work in multiple countries—China, Vietnam, India—and they’re forced to manage the moving pieces across a complex vendor base. 4. Merchandise hierarchy madness: Apparel brands manage more than products—they handle entire seasonal structures, each with different timing and demand curves. 5. Retail, Wholesale, Ecommerce, Marketplaces? All of the above: It’s not just DTC Ecommerce on Shopify anymore. Brands now handle wholesale accounts, owned stores, and several online presences—and they need systems that balance all those channels without breaking. @gooddaysoftware was purpose-built to handle this level of complexity. 1. End-to-end SKU visibility: Brands track product movement down to the atomic unit, the variant child SKU, in real time, so they know what’s selling and what’s stalling. 2. In-season agility: Is inventory not moving? Are tariffs changing your costs overnight? Brands adjust prices, modify COGs components, and shift stock virtually or physically to stay liquid and competitive. 3. Cash flow-first approach: Apparel runs on tight fashion cycles. We help brands turn slow-moving stock into liquid cash—fast—so they can reinvest in the next collection. GoodDay helps brands hit their targets—and stay profitable, season after season. Want to know more? Drop a line below for a quick demo.

Yes and it’s time to look at @gooddaysoftware Cc @khency6