I was the product marketing manager for @GearsofWar 2. We did zero focus testing on the ads. The team was locked in together. Total trust in each other and in what we were making. Taste and confidence.
Ernest & Celestine is an incredible film. And it looks like a watercolor sketch in motion.
Its style was a risk, and it took time and care to get it right. We explore how it happened:
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We've got the latest research on #SplatoonRaiders! Catch a glimpse of adventure on the Spirhalite Islands in this video.
Additionally, the launch date has been discovered! Venture out to the islands and hunt for treasure starting July 23rd.