I was the product marketing manager for @GearsofWar 2. We did zero focus testing on the ads. The team was locked in together. Total trust in each other and in what we were making. Taste and confidence.

Revisited Reload (1997) ahead of the @metallica super box set. Kept hearing Purple instead: STP doing the same post-grunge hard-rock move three years earlier, only with better songs and more swing. Still, 'Fuel' rocks with the power of the old gods, and 'The Memory Remains' is their Kashmir.

Laura was my first mentor when I joined @XBOX to work on @GearsofWar during the 360 era. Her words to the team mean so much.

This is not correct: • In the interview, I am asked about a comment I made before being hired at XBOX, then state that I was only 10 days into the role, and that I am not stating the company's plans or beliefs • What I do say is that ads should be used to offer more affordable alternatives alongside today's ad-free experiences, in the hopes more could play as a result. Similar to how Netflix and Disney have ad-tiers with all the same content, but at half the price or so • At no point do I even mention in-game ads (I personally believe interrupting the gameplay experience would be bad)

That’s a wrap on @XBOX Showcase. Cheers to a great team.

Bringing the Gears love from west of the 405, south of the 110. Love ya, @SOUTHBOUND110

We are back.

As we return to XBOX, we return to Gears as an XBOX CONSOLE EXCLUSIVE!

Direct from Los Angeles. One hour to go!

Alarm set for tomorrow morning.

In Los Angeles’ biggest Knicks bar, cheering for the Spurs. Tight game from start to finish. Competition is beautiful.

Boss deserves a cold one.

spurs up by six with the ball and less the five seconds to go lol this was the most FUCK YOU GUYS dunk i’ve seen in a game in a looooong time 😂😂😂😂😂

Tonight: 2003 SVT Cobra in Forza Horizon 6. Boundary Bay Cedar Dust IPA. Masked Man pod.

What a year so far. #XBOX

I saw Luna and Lucian again in Ravenna Park today. My 10-year-old named them. They were watching over their owlets.

Return to Xbox

Countdown to XBOX Games Showcase

To my friends discovering Wright Thompson for the first time through his excellent profile of Steve Kerr, congratulations on finding the world’s best living sportswriter.

Walked into the Rez in a cattleman crease straw hat, ombré shirt and 20-year-old Red Wings. A vaquero clocked me instantly and started showing me photos of his family’s rodeo trophies from Mexico. I did not tell him I was dressed this way for western night at my daughter’s school.