Hey advisors, as we close out 2025 amid holiday bustle, let's touch on gift cards—a popular pick but often underutilized. As your FMO ally, this is prime fodder for client chats on everyday money smarts, tying into bigger financial wellness talks.
Key stats: Folks average $244 in dormant card value, and over a third lose out via expiration (20%), loss (17%), or business closures (12%). We're improving at maximizing them, but here's how to amp it up and fend off fraud—share these tips with clients.
Know your card type: Bank/credit-branded for broad use, but prone to post-year inactivity fees (e.g., a $25 Visa might dwindle with $4.95 monthly hits).
Store-specific: Simple, fee-light.
Selection cards: Pick from grouped retailers online, then convert—usually no expirations.
Secure immediately: Register to avoid scammers.
Track timelines: Federal law mandates a 5-year life on cards, fees disclosure and fee delays for a year. States vary (e.g., no fees in some). Set reminders.
Avoid waste: People overspend 30-40% to zero balances, but leave scraps. In 12 states, card holders can claim cash under limits (e.g., up to $10, rising to $15 in one state soon), or they can donate small balances to charities.
#AdvisorTips #FinancialWellness #FMOPartners
ALT A detailed view of hands holding a blue gift box with a card indoors.