One thing stood out clearly during my previous analysis.
The challenge was not writing queries, it was structuring the data correctly.
At first, I was analyzing events individually, like page views, add to cart, and purchases. But the insights were limited because the actions were disconnected.
When I shifted to grouping data by each visit, the analysis became more meaningful.
This made it easier to see complete user journeys, what users did, the order of actions, and where they dropped off.
It reinforced an important point:
the way data is structured directly impacts the quality of insights.
In many cases, better organization of data leads to better decisions.
#DataAnalytics #SQL #AnalyticsStrategy #DataStorytelling #CustomerInsights