𝗔𝗱𝘁𝗲𝗰𝗵 𝗗𝗲𝗰𝗼𝗱𝗲𝗱—CEO & Co-Founder of @iris_tv Field Garthwaite drops a hard truth: if you're putting ads where they don't belong, they won't perform.🤷‍♂️ That's where content targeting on #CTV shines—matching an ad to the content being shown has a measurable, positive impact on outcomes like brand recall and favorability. That's the next frontier that Viant IRIS.TV are unlocking for CTV #advertisers. #CTVAdvertising #Contextual #ContentTargeting #Adtech #Streaming #ConnectedTVAdvertising

PPC stands for Pay Per Click. It is an online advertising process done for generating more audience. Read More At: bit.ly/3sLLQFA #AdCampaign #ContentTargeting #DigitalMarketing #GoogleAds #Keywords #PayPerClick #PPC #CodeBuzzersTechnologies

Sirdata's Benoit Oberlé: "My recommendation today is to make another type of targeting than target user. Use content targeting (semantic) to have data without consent. Content is the king and the consent is the prince" #SAVE2020 #adtech #gdpr #semantic #contenttargeting #consent

Are you @ #SASGF? Want to give SAS Customer Intelligence 360 a test drive? 👉 Get to the Hands On Workshop at 12:45 👈 (Ballroom C1). LIMITED TO 1st 50 PEOPLE. #ContentTargeting #Segmentation #CX #DigitalMarketing & all that jazz.

Catch my presentation at #SASGF on Tuesday at 11:30. 📊📈 #ContentTargeting #SegmentationStrategy #CustomerIntelligence @SASsoftware

📢 My #SASGF paper is out!! Using #SAS at SAS: A #ContentTargeting Segmentation Strategy 👉 bit.ly/sasgf2019-360-segment… 👈 #CX #DigitalMarketing #Personalization #Martech @SASsoftware #CustomerIntelligence #DigitalStrategy

Saturday afternoon: cranking out my #SASGF paper & presentation. Join me in Dallas to learn about #SAS #CustomerIntelligence #ContentTargeting #Personalization for your #DigitalStrategy 👉 sasgfsessioncatalog.com/#/fi…

If You’re Building Your #B2B #MarketingStrategy #leadgeneration #traffic #contenttargeting #marketingstrategy #marketinggoal #startup #digutalmarketing #digitalstrategy #campaignmarketing

Not an easy topic, how to avoid #overpersonalization. You risk to bore your user with a to narrow #segmentation and #contenttargeting. #personalization lnkd.in/d7peNwf lnkd.in/d3dS6Zz

T minus 1 week until we head to @dmexco! We'll be serving up smoothies and doing some show and tell around our #contenttargeting solution. Schedule a demo ahead of time and be entered to win tickets to the official "unofficial" party at @OMclub. ow.ly/54xR30lHi41

📣 Kicking off our webinar with @InfluenceandCo in a few minutes - we’re ready for some #ContentCreation tips and #ContentTargeting insights @David__Fortino @nstezovsky

Back to school season is in full swing and @YouTube is one of the primary teachers—to the tune of 4.5 billion views. From hacks to DIY to the latest hairstyle, here's the latest buzz on back to school video content! #videoadvertising #contenttargeting ow.ly/4zz030lqV9j

Our very own Dr. Jon will be talking data, ad relevance, #MachineLearning and more @crunchbp in October. #CrunchConf #ContentTargeting #VideoAdvertising

Real-time cool factor: @YouTubeTV . If you somehow missed their slam dunk during the #NBAFinals with their “Presented by YouTube TV” campaign, check it out now! #contenttargeting #videoadvertising ow.ly/PlLt30kIh6K

How does #MachineLearning play a role in helping achieve #ContentTargeting at scale? Learn more as we dive in to this topic with our VP of Data Science, Jon Morra! ow.ly/yblS30kBuwX

The arrival of #GDPR shifts #ContentTargeting in the forefront while reducing the appeal of personalized, audience-based targeting. ow.ly/BCNt30kou86

‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback. #contenttargeting #Zefr digiday.com/media/personaliz… via @digiday

Relevance in the world of digital advertising is more important now than ever before. @MediaLink Chairman and CEO @MKassan discusses content adjacency in our latest Video Visionaries episode - ow.ly/Vr6430kgj2x #contenttargeting #videoadvertising #digitaladvertising

Another reason why #ContentTargeting is the best solution for brands.

Take a peek under the hood of technology at Zefr in our premier episode of "Technically Speaking" @johnemerrifield #technology #videoadvertising #contenttargeting bit.ly/2x6IQKT