Here's what that means: when an advertiser wants to place an ad, it contracts with the "#DemandSidePlatform" (#DSP) to seek out a chance to put an ad in front of a user based on nonconsensually gathered surveillance data about a potential customer.
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This time, it's the American grocery chain #Kroger trying to attract more #media spend.Kroger has actually run its own platform since 2017, now it launched its Private #Marketplace, a private #programmatic platform that allows clients to use their #demandSidePlatform of choice.