The Why and How of Systems Thinking in Marketing ⚙️
So the question might be how to implement systems thinking in marketing. 🤔
One way to not do that is to work within the mental models of the leadership - within the constraints of their ideas of what marketing is. For example, when an agency is perceived as down the hierarchy and the mental model of marketing of the leadership is that marketing is a division, separate and distinct from the rest of the business. 🔻
And keep in mind management guru and systems thinker Peter Drucker's observation that marketing is not a division, but how a business looks from the outside. 👀
Systems thinking is about being released from the constraints of prevalent mental models. That's what is called double loop learning. 🔄
Single loop learning is when you learn to improve performance within a model. For example, a salesperson improving closing ratio of a prospect to a customer during a specific kind of sales presentation. Getting better at that would be single loop learning. 🔂
Double loop learning would bring the level of mental models, assumptions, belief systems and values into the learning loop. So that feedback would inform not only improvement within a model, but it would inform the model itself. 🔁
And it would also question the system goals. ❓
For example, when the goal is to sell someone to increase sales, the experience of the prospect is very different from when the goal is to empower a prospect to make a more conscious decision about purchasing resources to better fulfill important higher values, and thereby lead an enriched life. 💡
That's why having multiple perspectives is very important to this process. 👥
From TLS
#podcast episode 64 - Systems Thinking in Marketing
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thoughtleadershipstudio.com/…
#systemsthinking #marketing #doublelooplearning #peterdrucker #mentalmodels #multipleperspectives #consciousbusiness #thoughtleadership
ALT Systems Thinking in Marketing