The BIGGEST MISTAKE when choosing your company name:
Making it safe.
David Placek of
@LexiconBranding named BlackBerry, Sonos, Pentium, Impossible Foods, Vercel, Windsurf, CapCut, Azure and 4,000 others.
P&G wanted "ProMop." He killed it and turned it into the billion-dollar Swiffer you know.
He reveals the 3 things that make or break a name. Does yours tick his checklist?
@thesamparr @ShaanVP