In our mission to support the grower and cultivation community, this year, we’re turning wins into spotlights and paying cash for Athena Grown Cup Wins! Athena Grown Cup Win payouts (2026): 1st place $1,000 | 2nd $500 | 3rd $250 Running Athena and take a category win? Post the trophy with you and your team: tag @athena.ag on IG #AthenaCup2026 Include winning strain your Athena approach so we can share your run with the Growers Hub community and on our socials. Then email marketing@athenaag.com Cup Name to verify. Time to recognize the growers doing it right 👊 #GrowerFirst #AthenaCup2026 #CultivationCommunity

As we wrap up another season, it’s the perfect time to pause, reflect, and prepare for what’s ahead. Here are three ways to finish the year strong: 1️⃣ Review the season’s insights – Take a look back at what worked, what didn’t, and where there’s room to grow. Data drives better decisions. 2️⃣ Plan ahead for next year’s needs – From crop protection to sustainable solutions, align your goals and resources early. 3️⃣ Reconnect with your local Valent rep – Discuss regional trends, product updates, and field support to get a head start on next season. Here’s to closing the year on a strong note, and growing forward together in 2026! 🌱 #ValentUSA #SustainableAg #YearEndPlanning #GrowerFirst

Today we recognize #WorldCottonDay and the growers who bring this essential crop from field to fabric. 🌱👕   To support their work, Valent U.S.A. offers a Cotton Phenology Chart designed to simplify crop staging and decision-making. With clear visuals of growth phases, it’s a practical tool for planning timely applications and protecting yield potential.   📊 Explore and download the chart: valent.com/Valent/media/pdf-…   #Cotton #CropGrowth #Phenology #ValentUSA #SustainableAg #GrowerFirst

See what’s happening in the pistachio orchards of Fresno County, California. Join Sustainable Solutions Specialist Tim DeSilva in this episode of Valent Views as he scouts pistachios during late nut-fill and the early stages of hull split. Once nuts are open and exposed, they become highly vulnerable to navel orangeworm (NOW) and other pests. Keeping damage under 2% is the industry standard, making timely hull-split treatments critical. Tim also highlights challenges with Gill’s mealybug, a pest that can inhibit harvest and processing while degrading nut quality. With careful scouting and well-timed applications, growers can protect both crop quality and equipment efficiency. Real orchards. Real challenges. Real solutions. Watch the video to learn more. #ValentViews #Pistachios #FieldInsights #SustainableAg #GrowerFirst #ValentUSA

See what’s growing in the apple orchards of Massachusetts. 🍎 Join Sustainable Solutions Specialist Jim Wargo in this episode of Valent Views as he walks the rows and shares timely insights from the orchard. As harvest approaches, Jim takes a closer look at how growers are staying resilient, from orchard management practices to pest and disease control. With recent weather swings creating stress in the orchard, conditions are right for pests and disease. Jim explains how growers are responding with trapping systems to monitor codling moth and oriental fruit moth, and how tools like tensiometers and sap meters are helping measure soil moisture and tree water uptake. He also covers key strategies for irrigation and disease management to keep orchards healthy and productive. Real orchards. Real challenges. Real solutions. Watch the video to learn more. #ValentViews #Apples #FieldInsights #SustainableAg #GrowerFirst #ValentUSA

Out in the citrus groves of Florida, every step counts. 🍊 In this episode of Valent Views, Sustainable Solutions Specialist Russ Fraleigh visits an orange grove to share on-the-ground insights. With ongoing heat, rain, and humidity, citrus growers are facing conditions that favor pest and disease development—and Russ is right there with them. He highlights what to scout for in these conditions, including citrus canker bacteria, which thrives in humid environments. On new flushes of growth, Russ checks for signs of Asian citrus psyllid and also keeps an eye out for rust mites—tiny pests that are hard to see with the naked eye. Real reps. Real groves. Real expertise. Watch the video below to learn more. #ValentViews #Citrus #FieldInsights #SustainableAg #GrowerFirst #ValentUSA

Celebrate #NationalBlueberryMonth with us! Did you know blueberries contain over 15 different antioxidants that help support health? These tiny blue gems are packed with power from farm to table.🫐 🔗Learn how Valent’s crop solutions support productivity, plant health, and long-term success in berry production: valent.com/crops/berries #NationalBlueberryMonth #Blueberries #Berries #HealthyEating #SustainableAg #ValentUSA #GrowerFirst

Valent U.S.A. is aligning people, planet and productivity to help growers thrive sustainably. Through science-backed solutions and partnerships like America's Conservation Ag Movement, we’re supporting real change in the field. #Sustainability #ConservationAg #GrowerFirst #ValentUSA @Conservation_Ag

Happy #NationalBeetDay from Valent U.S.A.! We’re celebrating by sharing our Sugar Beet Phenology Chart—a helpful tool to guide growers through each stage of the season. From seed to harvest, timing is everything, and this chart makes it easier to align crop needs with key decisions in the field. 📊 Download the chart and stay one step ahead this season: valent.com/Valent/media/pdf-… #SugarBeets #Phenology #CropGrowth #FieldInsights #SustainableAg #ValentUSA #GrowerFirst

Join us in the apple orchards. In this episode of Valent Views, Amy Irish-Brown, Sustainable Solutions Specialist, brings boots-on-the-ground insight from the apple orchards of Grand Rapids, Michigan. As she checks the orchard for progress on apple thinning, Amy shares a firsthand look at what growers are facing and how they're adapting in real time. Real reps. Real fields. Real expertise. Watch the video below to learn more. #ValentViews #Apples #FieldInsights #SustainableAg #GrowerFirst #ValentUSA

This week, we were thrilled to sponsor and participate in the Salinas Biological Summit, where growers, innovators, and ag leaders gathered to advance the future of biological solutions in agriculture. Our President & CEO Matt Plitt joined the mainstage for a fireside chat on "Building Resilience for the Future," where he shared Valent’s approach to using biorational, botanical and conventional solutions to support regenerative agriculture, along with other key topics such as education, stewardship, advancing partnerships and cultivating the future leaders in ag. Members of our Sustainable Solutions and Sales teams including Erin Miller, Leanne Becker, Chris Simas and Kevin Campos connected with PCAs, growers, researchers and other stakeholders, discussing our portfolio of innovations and other tools that benefit the environment and society. Many thanks to the organizers for a great event. We’re already looking forward to next year’s Summit! #ValentUSA #SalinasBiologicalSummit #GrowerFirst #SustainableAg #AgInnovation #Biologicals #FutureOfFarming

Valent Views: Episode 1 is here! 🍓Join Anthony Griffin, Sustainable Solutions Specialist, as he takes us through a strawberry field on California’s Central Coast. In this debut episode, Anthony shares real-time insights on crop health and practices straight from the field. Real reps. Real fields. Real expertise. Watch the video below to learn more. #ValentViews #Strawberries #FieldInsights #SustainableAg #GrowerFirst #ValentUSA

It’s #WorldBeeDay—a timely reminder that pollinators play a vital role in our food supply, supporting more than 75% of global food crops. At Valent, we believe good stewardship goes hand in hand with good yields. Responsible pesticide use helps protect pollinators, preserve ecosystems, and sustain the land for future seasons.🐝 This planting season, explore practical tips from Growing Matters’ BeSure! campaign: growingmatters.org/besure #SustainableAg #Stewardship #PollinatorProtection #GrowerFirst #BeSure

As a grower-focused company, Aelius LED puts all its trust in cultivators.🤝 Our design team focuses on how plants respond to light and develop spectrums and housings that create consistent and replicate results without compromising the art of cultivation.🌈 #GrowerFirst

We appreciate your confidence in us! Nothing less than the best will ever do for you. Please keep sending your suggestions, so that we keep getting better. #orchardlyapp #growerfirst

Dear Growers! Thank you for your trust in us. Because of your support we have been able to procure more than 1,50,000 Kgs of Gala Apples in last 02 days. @vishesh_jk @dirhpm @OfficeOfLGJandK @jkstartups #growerfirst #orchardlyapp #smartfarming #smartprocurement #orchardlyprocure

Our growers and their families are preserving decades of farming legacy. They truly built so much of this country, and we want to help them preserve that legacy for generations to come. #dataharvest #growerfirst

Meet Matt Barnard, a long time agricultural innovator. Founder & CEO of Crop Copter he also runs Chief Agronomics. Not just an innovator, Matt owns and oversees Barnard Family Farms which canvasses across five counties. @BarnardFarms #dataharvest #growerfirst #agtech

Proud of what you have accomplished. #NeverGiveUp #Value #GrowerFirst