The reason to nag people into installing the app is that Safari has #intelligentTrackingPrevention but SDKs in native apps can collect all the data they want when they want it. (Was the iOS team playing Candy Crush during the privacy meeting while the Safari team paid attention?)
#IntelligentTrackingPrevention (ITP) lowers cookie time to 24 hours, defacto breaking traditional ad-tracking technology and retargeting options.
We have gathered 4 things you can do to prepare your tracking setup for the future 🤓:
dreamdata.io/blog/intelligen…