🔥 Burning for some earnings? Welcome back to the @UofDigital Newsletter! Your industry news, deftly compiled & curated to keep you sharp & in-the-know. This week sees more Q3 Earnings coming in (healthy ones!), Google and the DOJ recap their cases in the countdown to closing arguments, Samba TV acquires Semasio to beef up its Contextual CTV Targeting, Nielsen gets MRC approval to integrate first-party streaming data into ratings and much more! Click for the full 📰: learn.uof.digital/newsletter _______________________________________ ⚡️⚡️⚡️ALSO!⚡️⚡️⚡️ Make sure to sign up for @UofDigital’s next LIVE LEARNING EVENT: Three Seismic Shifts Keeping #CMOs Up At Night with Babs Rangaiah (@babs26) The best way to get a CMO's attention is to help them solve their biggest challenges. But what are these challenges? What is it that keeps CMOs up at night? Join us and industry veteran Babs Rangaiah, who will share his insights both as #CMO coach and career marketing executive at brands like Unilever, IBM, and Paramount. This @UofDigital Live Learning Event will dig into three seismic shifts facing today's #CMOs: •As linear TV dies, how can brands still reach mass audiences? •Amid a shifting media mix and fickle consumers, what's the right balance between brand and performance? •How should #CMOs adapt their strategies and their teams to unprecedented technology changes? WHERE: Your 💻📱🖥️ of choice WHEN: Tuesday, Nov 12, 2024 TIME: 12:30PM to 1:00PM EST ⬇️ ENROLL NOW! ⬇️ bit.ly/40Clqcu ________________________________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta (@airgups23) #KnowledgeIsValue💡

Just had our weekly @UofDigital check-in. Number of workshops delivered YTD: 302 Number of learners reached: 12k Unique topics: 42 Average learner confidence lift YTD: 44% Average ROI: 28:1 = 1 smarter industry that is more efficient and can move faster. #KnowledgeIsValue

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

'#ArtificialIntelligence for #KnowledgeGeneration & the #FutureOfEducation' @WorldUnivAndSch will likely be a chapter in my upcoming #SocInfoTechAndTheGlobalUniv book @WUaSPress now probably to be published in 2025 re #ITrevolution re "#KnowledgeIsValue" scott-macleod.blogspot.com/2…~

🚨Webinar🚨 Multi-Touch Attribution 🫱🏽‍🫲🏼 Marketing Mix Modeling Join @Rockerbox along with @UofDigital’s @Myles_Younger on ~July 23, 2024, at 1 p.m. ET~ for an insightful measurement session titled- MTA MMM: How to Combine Powerful Measurement Methods for Better Results Because why choose between the two when you can leverage both for maximum impact? Together, they’re a dynamic duo for setting high-level budgets & optimizing spend within marketing channels! 🚀 Hosted by: - Ron Jacobson, CEO/Co-Founder, Rockerbox - Kelsey Kearns, Head of CS, Rockerbox - Myles Younger, Head of Innovations & Insights, U of Digital Don't miss out, register now! ⏳ *NEXT TUESDAY, July 23, 2024, at 1 p.m. ET* #KnowledgeIsValue #Webinar #MarketingStrategy #MTA #MMM #DataDrivenMarketing #MarketingInsights Click the 🔗 to reserve your spot! bit.ly/Rockerbox_MylesYounge…

💥PARTNER ANNOUNCEMENT!💥 💡U of Digital ➕ Scale Marketing 📈 We’re proud to announce our partnership with Scale Marketing! Scale Marketing is a world-class agency that leverages data-driven strategies to deliver targeted media & creative executions for their clients. @UofDigital is excited to bring our educational tools & experiences to their teams so they can ensure their customers are on the cutting edge of the digital space! #KnowledgeIsValue #Marketing #DigitalMarketing #Partnership #Education #Innovation #AdTech #upskilling

Gain knowledge & certification 4 FREE! 📜 @UofDigital’s "How Digital Media is Bought & Sold," is now available for FREE! Perfect for both beginners and seasoned professionals, this course explores the ins and outs of direct and #programmatic media buying. 💡Learn: - Direct vs. Programmatic Transactions: Understanding the pros & cons of each method. - Market Efficiencies: Discover why programmatic buying has revolutionized the marketplace. 📚 Course Highlights: - 26 Minutes of Interactive Content that are engaging and information-packed. - Experience U of Digital Courses: Get a feel for our comprehensive learning environment. - Earn a Digital Certification: Shareable and valuable for your professional profile. —————————————————— Click the 🔗 to get started now! learn.uof.digital/student/pa… #KnowledgeIsValue 💡 #DigitalMarketing #FreeCourse #MediaBuying #ProgrammaticAdvertising #CareerGrowth #upskilling #KnowledgeIsKey #adtech

🚨PARTNERSHIP ALERT🚨 @UofDigital 🫱🏽‍🫲🏼 @AppsFlyer @UofDigital is excited to announce our partnership with @AppsFlyer, the industry's leading mobile marketing analytics and attribution platform. AppsFlyer’s cutting-edge products in measurement, audience segmentation and data collaboration align with their goal to bring top-notch experts to the market in these areas. We are eager to be part of their journey! #KnowledgeIsValue 💡 #DigitalMarketing #Partnership #Education #Innovation #AdTech #Upskilling #Learning