Today's tips for Tuesday, June 16. * Fox gets Roku, connected TV footprint. * LLM developments: LLMs vs. AI tools; OpenAI's Partner Network; Ben Thompson on Anthropic’s 'Safety Superpower.' * Reaction to Fox-Roku: Could Meta bid? * Data is the asset: Retail media announcements from Uber, EA. * From targetability to recommendability: tracking ChatGPT ads. * Opinion: When every ad is different. * Meta brings AI Mode to Facebook. * Google Ads expands bidding tools. * MiQ expands Sigma with planning agent. * More: CMOs discuss AI success, gaps; TikTok and AI discovery; Walmart Connect's Ryan Mayward on Marketecture. Read: tipsheet.ai/news/fox-roku-co…

If "building a sense of place and community (was) part of the solution," NIMBYs would likely be fading away, but this is exactly what's MIA is most marketecture here.

Agentic ad tech promises efficiency, but without human-led quality controls, it risks automating proven waste. Compelling insights from Marketecture guest authors Erez Levin and Andrew Lipsman. Read more below. news.marketecture.tv/p/why-a…

Today's tips for Monday, June 15. * The lead-up to Roku's sale to Fox today. * LLM developments: Anthropic model export controls; OpenAI and state AGs; Perplexity CEO on competition. * Marketecture Podcast: Tracking the ARPU for ChatGPT ads. * PayPal ads and the big map of commerce. * Google extends AI Max deadline. * Making audio machine-readable (and biddable). * People moves: The Trade Desk hires a Chief Marketing Officer. * More: Trade Desk and Publicis ‘detente’; Data sovereignty; ANA B2B event AI takeaways; Google on false AI-generated claims. Read: tipsheet.ai/news/roku-possib…

And then everyone is off for July 4th, then August vacations, back to school, Marketecture Live Chicago, Q4, holidays, CES, Marketecture Live IV, Possible… do it all again

Cannes is calling, and we’ve got croissants, rosé, and content on the brain. Before the ad industry converges on the Croisette, we enlisted Marketecture’s @JeremyBloomHere to help us say “merci beaucoup” to the partners making our Cannes coverage possible. Missed the boat this time? Marketecture Live: Chicago is coming this fall. Let’s cook up something great together: chicago.marketecturelive.com…

[1Slide] The @nebiusai marketecture for the Inference Era #NebiusInflection26

Who’s setting the rules in ad tech, and who gets left out? Marketecture guest author @chapell68 examines how infrastructure decisions today could lock out independents tomorrow. Read more below. news.marketecture.tv/p/infra…

Ad tech takes itself too seriously. Sometimes you need a rap battle instead. Louis Mitchell (The Trade Desk) joins Jeremy Bloom 🌞 (Marketecture Media) and brought bars to Miami Beach, mixing CPMs, CPAs, AI hype, and conference culture into one unforgettable freestyle. Some Hot Takes: - Not everyone came for the panels. Some came to spot ad tech celebrities. - AI may dominate the agenda, but networking still steals the show. - The real conference ROI often happens outside the meeting rooms. - Every industry needs more humor and fewer buzzwords.

I predict Marketecture Live Chicago could touch on this in September… I also predict that this will be great for Marketecture Live IV in nyc next yr

HELLO, MAU Vegas ! I am looking forward to moderating a session with Patrick Callinan and Ravi Viswanathan on Wednesday May 20th. @TMobile Advertising Solutions @Google Marketecture Media = 🔥 @mauvegas_

In the latest Marketecture podcast Eric and Ari debate the largest "A" round in ad tech history and Tony Marlow of Genius Sports walks us through innovations in ad placements using in-game data. Also Quibi might be dead but "microdramas" live. youtu.be/GuzHn4AeExA

Straight line from speaking at Marketecture Live to massive success, LOL. BranchLabs raises $26 million (!) series A to activate pharma data. Question for the group -- is this the largest ad tech A round in history? branchlab.com/insights/branc…

Spotify and I will buy a host read ad on marketecture for Ari to read

Couldn’t be more excited to bring Marketecture Live to Chicago this September!! Go to: Chicago.marketecturelive.com

Next Marketecture Live is a full day in Chicago this September. Same great content and a focus on brands, agencies, retail, and all the things that city is known for.

THREE SOLD-OUT EVENTS (SO FAR) Now, we’re taking Marketecture Live to Chicago! On Sept. 23, we’re bringing together leaders from brands, agencies, publishers, and ad tech to dig into what’s changing across the advertising industry. No panels or useless filler content. We’ll deliver clear, practical insights on AI, retail media, streaming, and what comes next. Same energy, now in the Windy City. Prepare to be blown away! Go to: chicago.marketecturelive.com #MarketectureLive | @marketecturetv

"🔵 IBM Think 2026 sees @RobDThomas unveil the @IBM marketecture for the new AI Operating Model — Intelligence, Action, Trust, and Operations working together as one. Enterprises aren't just deploying more AI models... they're redesigning how their entire business runs. #IBMThink #EnterpriseAI #AgenticAI

And then there’s the cohort that can help you generate content and thought leadership at the event. Think Beet TV or TVREV who produce glossy videos or big pubs like Adweek that do custom content, smaller pubs like The Rebooting that build to suit, or back to ATG and Marketecture with their turnkey content. Ofc you can always DIY with a phone and mini mics but not everyone has distribution. @joe_zappa has a strong POV on “going direct” and did a pod with @ericfranchi a little while back about how to optimize events that’s a great listen for anyone trying to figure all this stuff out 🗣️

Hi @aripap great Marketecture pod POSSIBLE wrap up, but did you grab a video of the Waymo freaking out at the SoHo house? Gotta drop it here 😂