Shopify Checkout Extensibility blocks SGTM from reading _gcl_aw and _fbc cookies.
The fix? Pass cookie values from the browser to SGTM as event data.
Simple, but effective.
#Shopify#sGTM#GoogleAds#MetaCAPI
New video in the ๐๐ฎ๐๐ฎ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฆ๐ฒ๐ฟ๐ถ๐ฒ๐ ๐ฅ
We're reviewing how #MetaCAPI uses server-side tracking to improve attribution and capture more conversion data.
Learn how #CAPI can strengthen campaign measurement and support #GDPR and #CCPA compliance.
#DataStrategy