Proof of Contribution stepped off screen for the first time last week in Miami 🌴 For the past year we've been running POC as a monthly online event with pitches, Q&As, breakout rooms, and always finishing off with open networking over a round of games. It started small and grew to 160 people joining from across the global Web3 ecosystem, plus more than 1,000 in the connected Telegram group. In Miami we took it out of Google Meet and into a cool space in Wynwood. The whole thing came together with the amazing team at Novify, with Angelica leading the room as pitch master and keeping the energy high all afternoon. Three projects pitched live: Refi2, ClimaT Protocol, and Tx. Each one got a Q&A after, then breakout groups where every person in the room had a moment to introduce themselves, share their project, or tell their story. The Hashlock crew was on the ground for the whole thing, and honestly the energy in that room was something else. What makes POC different isn't the pitches. It's the structured networking. Everyone takes part. Everyone gets a moment. Next month POC goes back online. New faces, familiar ones, same energy. 📅 Thursday June 4th 🔗 Sign up on Luma: lu.ma/POC-online Open to everyone. Free to join. And if you're gutted you missed Miami, don't worry. The next IRL is already in the works. 👀 👉 Interested in co-hosting the next in-person POC? We'd love to hear from you. Reach out to Winnie at winnie@hashlock.com.au or on Telegram: @events_hashlock #️⃣🔒

Hero exploration for Novify landing page.

AMA Tomorrow! 📢 1 PM UTC Building a Strong Cap Table: How to Secure a Lead Investor When Everyone is Stalling 🎧 twitter.com/i/spaces/1djxXWm… Why do strong teams still struggle to land a lead? What founder traits stand out? Do “hot narratives” like AI & RWAs really matter? 📅 Sep 23, 1 PM UTC 🎙️ Host: Laura K. Inamedinova @laura__gateio Chief Ecosystem Officer @Gate_io | Principal at Gate Ventures 🎤 Speakers: Hayden Hughes – GP @ Tokenize Capital @hayden_9776 Brian Li – Sr. Investment Analyst @ A100x @brian_li @A100x_Ventures Angelica Ortega – CEO & Founder @ Novify @NovifyLabs Yuna – Investment Professional @ Taisu Ventures @Taisu_Ventures Stay tuned for insights!

Thrilled to be a mentor at #Web3DemoDay on January 28th at Google HQ London! A big shout out to @Lorae_Kn for organising this incredible event and to the sponsors, Google Cloud, Systango, Dice Recordings/Dice Productions Entertainment Ltd, and Blockchain Bogle, for making it happen! I'm especially looking forward to: 🕳️ Connecting with web3 founders building real-world solutions that are revolutionizing industries and shaping the future of the internet. 🕳️ Collaborating with the vibrant web3 community to unlock the full potential of blockchain technology and foster the growth of the London web3 ecosystem. This is a highly curated event with an exciting agenda. Stay tuned for more updates! 😉 #Novify #Web3DemoDay #Startups #Networking #DigitalFuture #LondonEvents #Web3 Lorae Knight @OlgaVenosa @FounderSclrlabs Leon Hurd Enrico Nonino Jürgen Vleminckx @viewfromhk Paul Shoker Ekaterina Damer, PhD Lex Sokolin Tony Pearce Denys Khomyn 🇬🇧 Abbas Kazmi Talent Tsase Mario Alejandro Rojas @NovifyLabs

It's the right time to look for a new challenge. This is the busiest January I've seen in a decade, and I look forward to continuing to help crypto projects grow by connecting outstanding talent in my network. Novify has 8 trending roles with top projects in DeFi, L2s, Crypto Funds, DAIs, and more. 👉 Swipe to see the hottest opportunities 👉 Let's connect and build a more secure and ethical digital future. 🤝 DM me or email at info@novify.xyz 📩

Meta Ad Hack Series - #6 Quick Hack to 3X your Meta Ads ROAS for FREE The #1 Mistake advertisers make when launching ads is not seeking help, thus losing $$$. ———————————— 1. The WHY Of course, everybody can reach a great results on their campaigns, BUT It takes a lot of effort It takes a lot of capital It takes a lot of time/energy to do so. Even us at Novify Media do our due diligence when marketing in a new country, or getting a product launch in a new environment, as well as to new customer segments. ———————————— 2. The HOW Extremely simple. You can see every single ad ever posted in the Meta Ad Library. Go to; facebook.com/ads/library/?ac… and make sure you select “All” countries when searching, so you can search all regions in contrary to your own location. Make sure that you are searching for all ad categories, not to block out specific advertisers with your search. ———————————— 3. The Step-by-Step Now that you have your search parameters ready, this is what you have to do: ------ a) Seach for competitors in your product/service niche They need to be successful, so you can STEAL the great ideas, and not the bad ones. There are lots of methods to check their numbers, what I personally like is going to their website, and doing a deep-screen of their traffic via similarweb.com/. You will see all the traffic information with detailed segmentation. From here, if its an eCom business, you can calculate their revenue based on: 1. Industry average CVR with adjustments based on their funnel (how CRO optimized it is) 2. Average AOV (check their medium product price, and adjust based on bundles, subscriptions, cross-, and upsells) If the business looks like it has great numbers, search for them in the Meta Ad Library - make sure you find their right Facebook page. ------ b) Check the ads IN DETAIL Figure out what their angle is with the ads. You will find all their active ads (the more the better - that gives you feedback on how good their testing is) in chronological order. 1. Try to identify patterns in their: - Ad Descriptions - Headlines - Content - Emotions Targeted Look for specific keywords they are using, and the manner in which they are presenting the problem, as well as their solution for the customers. 2. Identify top performing ads; Look at the engagement on the ad creatives, as well as search for ads that have been running for a long time: Singaling low ad fatigue. ------ c) Figure out WHO they are targeting Draw a customer segmentation map on miro.com. It is crucial to visualize all the different ad sets and their approach, so you can figure out who the message is intended for: - Demography - Psychography - Behaviour - Pain Points - Desired Solution ------ d) Collect and DIG DEEPER Make a list of 10-15 businesses that are dominating your market. Repeat the process with each of them, and add the findings into your miro.com board, or your notion.com doc. When you have the whole picture, it’s time for setting up your own angle. Compare the potential revenue of the businesses, and rank them in a list, with their respective top-performing ads next to them. You will find that those who are more successful will try less new crazy ideas, and those who are less successful will come up with “more crazy” ideas to reach their audience. ------ e) Get the CURE As soon as you have your comparison table, your task is very simple: Seeing what the big dogs do, and using that as your basis. Seeing what the smaller companies do, and implementing some of their more ambitious ideas to reach a better visibility - for less. As soon as you start testing your own ad sets with this setup, your advantage over competition will be OBSCENE.

🎙️ Building Winning Web3 Teams: Angelica Ortega from @NovifyLabs In this Semoto Podcast, Marco chats with Angelica Ortega, founder of Novify—scaling Web3 startups with top talent. 🚀 Key Insights: 🧩 Early Hires: Head of Marketing & BD = growth game-changers. 📅 Talent Roadmaps: Hire for 6-12-24 month milestones. 🌍 Hotspots for 2025: APAC, US, Berlin, London & Dubai driving demand. 🔑 Candidates: Build your brand. Show up. Web3 is all about connections. 💡 Founders: Semoto & Novify help you hire fast—without the headaches. 🔗 Listen here: youtube.com/watch?v=E2bIaKpo… 🔗 Explore vetted Web3 experts: semoto.io 🚀

Looking for a Web3 Recruiter?🔍 Semoto has now launched a vertical with the Top recruiters in the space, starting with Novify!!! Check this new partnership 🤝 linkedin.com/posts/angelican…

The Novify PPC framework basically: 1. Setting detailed goals ’More conversions VS 20% more sales in the next quarter’ Use the SMART framework Specific Measurable Achievable Relevant Time-bound 2. Create a detailed ICP → The more you understand them, → The better you can target, → The better your conversions get 3. Kow which platform is relevant • Meta for ecom, • Linked-in for services, • Google for targeted traffic, • Tiktok and YouTube for impulse buying 4. Keyword research Makes your ad show to relevant audiences. Use the good words and avoid negative ones. It’s all about knowing what and where to show to your audience.

This is what we life for at Novify. Communication, communication, communication...

How brainstorming is done at Novify

6 motnhs ago, I started Novify Media: - No idea what to do - No deep know-how about the business model - No capital to invest But I showed up daily. Now we are handling 7 accounts with $100k ad spending per month. The secret is to start.

eyo how the fuck am i supposed to novify an abolition k?? there’s so many concepts in the arguments that require nuanced explanations

novify (v) to make new

I wanted to thank everyone for following us #Novify @DNR_CREW @OpTicRTweet @RETWEETDNR