Channel partners are prioritizing vendor collaboration in deal execution over traditional enablement programs. New Futurum Research shows co-sell support jumping 14.6 points to 39.2%, becoming the #1 vendor priority among channel partners. Dedicated account management follows at 38.2%, while developer tools fall from 46% to 31.5%. Training programs show the most significant decrease, dropping 14.7 points to 17.5% and ranking last among all support categories. The data reflects a shift in partner expectations, with vendors increasingly valued for their role in joint sales execution and revenue generation rather than traditional enablement programs. 📊 Explore how channel partner priorities are evolving: buff.ly/F54rVbf #Futurum #ChannelPartners #Ecosystems #PartnerStrategy #EnterpriseIT

🇪🇸 Español Responder correos a las 9:00 está destruyendo la rentabilidad de tu despacho. Sí, así de claro. Si empiezas el día contestando email: – Tu agenda deja de ser tuya. – Tus decisiones estratégicas se posponen. – Tu equipo depende más de ti. – Tu margen se reduce. Un socio de despacho boutique NO debería empezar el día reaccionando. Mi regla: 09:00 → Solo clasificar (no responder). 13:00 → Respuestas estratégicas. 18:00 → Delegación y cierre. El primer bloque del día debe ser para: • Decisiones críticas • Pricing • Estrategia • Desarrollo de negocio No para apagar incendios digitales. La mayoría de despachos no tienen un problema de facturación. Tienen un problema de estructura. Si eres socio o aspiras a dirigir un despacho de Derecho de Familia de alto patrimonio, necesitas disciplina directiva, no productividad superficial. Sigo compartiendo gestión real de despachos boutique. Si te aporta valor, sígueme. #LawFirmManagement #BoutiqueLawFirm #FamilyLawLeadership #LegalBusiness #HighNetWorthLaw #PartnerStrategy ⸻ 🇬🇧 English Replying to emails at 9:00 AM is quietly destroying your law firm’s profitability. Yes. It is that simple. If you start your day reacting to email: – Your agenda stops being strategic. – Critical decisions are postponed. – Your team becomes dependent. – Your margins shrink. A boutique law firm partner should not begin the day in reactive mode. My rule: 09:00 → Classify only (no replies). 13:00 → Strategic responses. 18:00 → Delegation and closure. Your first block must be reserved for: • High-impact decisions • Pricing strategy • Complex matters • Business development Most firms do not suffer from lack of clients. They suffer from lack of structure. If you lead or want to scale a high-end family law practice, you need executive discipline, not inbox productivity. Follow for practical insights on boutique law firm leadership.

El mayor error en despachos boutique de familia: Confundir facturación con rentabilidad. En despachos boutiques, el socio debe dedicar al menos 20–25% de su tiempo a: • Estrategia • Pricing • Selección de clientes • Delegación estructurada • Desarrollo de talento Si el socio está 100% operativo: — No hay escalabilidad — No hay cultura — No hay margen sostenible Boutique no significa pequeño. Significa enfocado y altamente rentable. El liderazgo jurídico moderno exige pensar como director general, no solo como abogado experto. Esta semana mide cuánto tiempo dedicas a decisiones estratégicas reales. #LawFirmGrowth #BoutiqueFirm #FamilyLawLeadership #LegalBusiness #PartnerStrategy #HighNetWorthLaw

Affiliate budgets are growing, expectations are growing faster. Brands now expect affiliates to drive 11–30% of total revenue. That makes partner selection a strategic decision, not a checkbox. affiversemedia.com/what-affi… #AffiliateMarketing #PartnerStrategy #PerformanceMarketing

The partner economy is being rewritten by AI breakthroughs and changing buyer expectations. Ultimate Partner's Vince Menzione joined the #shifthappens Podcast to break down why agentic AI isn't just another tool - it's a strategic shift requiring governance and ecosystem collaboration. His key insight? AI won't replace people, it will enable them. Just like the internet made salespeople better, not obsolete. The winners will be those who stay human while using AI to scale relationships and trust. avpt.co/4pl4kK2 #AVPTsecure #AgenticAI #ChannelPartners #PartnerStrategy #AIGovernance

The high-tech playbook is evolving. Success demands reframing traditional roles to focus on responsiveness and accountability for value realization. Are you ready for this strategic shift? linkedin.com/pulse/2025-orga… #CustomerFirst #PartnerStrategy #HighTechLeadership

Most B2B partner programs don’t deliver. Learn how a structured orchestration approach helps drive value across the ecosystem, not just activity. Read more: incisiv.com/blog/driving-par… #PartnerStrategy #B2BTech #EcosystemOrchestration

The last two months here I have been share here a list of activities required to get a startup off the ground Its a list of over 120 tasks, split across three phases: The Idea, Business Planning, and Up & Running The next one is about exploring the landscape for potential business partners 🔍 Task #63: Conduct market research - Conduct market research on who could be potential business partners 📊 Research helps you find aligned partners who bring strategic value - not just convenience #marketresearch #businessintelligence #startupinsights #growthplanning #partnerstrategy #decisionmaking

Nick Tidd at @Zoom nailed it: 4 pillars of their channel GTM: 🔹 Transform tools 🔹 Accelerate internally 🔹 Simplify programs 🔹 Build for scalable growth Skepticism? Sure. But 11 months later, Zoom is checking boxes, and proving it. #Zoom #ChannelLeadership #PartnerStrategy #Zoomtopia

Struggling to motivate your channel partners? The right reward system can change everything 🔹 Motivated partners build stronger relationships 🔹 Loyal partners stick around longer With Paytives, you can deliver personalized, automated, and gamified rewards that actually work. ✓ Real-time recognition ✓ Transparent performance tracking ✓ Effortless payouts Want a personalized program that drives performance and retention? Contact us at therewardstore.com/contact @Keshavinani6 @mahendrabenz @joshuagauthamm @aaron_karthik #ChannelPartners #PartnerEngagement #SalesMotivation #B2BMarketing #Paytives #IncentivePrograms #PerformanceRewards #PartnerStrategy #Gamification #LoyaltyPrograms #TheRewardStore

The high-tech game has changed: Customer first, partner second. Unlock trapped value, share returns, and reframe roles for success. Are you following the new playbook? linkedin.com/pulse/2025-orga… #CrossingTheChasm #CustomerFirst #PartnerStrategy #HighTechLeadership

How you think you should handle partnership management: ➡ Hire a head of partnership ➡ Share some partner data ➡ Set lofty revenue goals Now sit back and make and wait for the referrals to pour in. But, without a GTM (go-to-market strategy), No partnership program can thrive. How you actually handle partner management- ➡ Incentivise sales teams to collaborate with partners.  ➡ Define metrics tied to partner program success.  ➡ Develop co-marketing campaigns ➡ Track progress transparently. A thriving ecosystem must permeate your entire customer journey. Partners want to feel like true extensions of your team. Make people WANT to JOIN you. What’s your Go-to-market strategy? #partnerships #partnerstrategy #alliances #channelsales

How has your organization adapted its partner strategy in today's fast-paced business environment? Check out this article by Christian & Andreas from @sprysys on @PartnerLeaders to unlock the key components of partner success: okt.to/zPKlAk #partnerstrategy #success

Successful #CSPs need capabilities like #ZTP and seamless self-care in their #5G #ecosystems to create amazing partnerships. Get our latest eBook to learn to build a dynamic #partnerstrategy with CSG Encompass. #B2B2X #BSSOSS #cloud #saas spr.ly/60113eSgR

Understanding the value you deliver to the market and the end user is now table stakes; the real key to success is understanding the value you deliver to your partner. #PartnerStrategy #GTM Register for the @Partner_Hacker #PLXSummit for FREE below. shiftp.co/3FEq8Mg

Tiger Pistol welcomes digital advertising and channel marketing expert Sarah Cucchiara as our new VP of Partner Strategy. Read more. buff.ly/3pUDLOu #collaborativeadvertising #partnerstrategy #socialadvertising

Some of Europe’s biggest early startup success stories came in food delivery. @dealroomco goes over some of the changes to the foodtech battleground since COVID-19. zcu.io/L4Sm #partnerships #channels #PRM #CRO #PartnerStrategy #StrategicAlliances #EMEA

The Lisbon Metropolitan Area joins a pan-European network of startup ecosystems, powered by @dealroomco. zcu.io/zDGN #partnerships #channels #PRM #CRO #PartnerStrategy #StrategicAlliances #EMEA

Dutch startups account for 109K jobs, and continue to be the leading job growth engine in the Netherlands. @dealroomco shares all the details. zcu.io/E3AR #partnerships #channels #PRM #CRO #PartnerStrategy #StrategicAlliances #EMEA

The folks over at @dealroomco have ranked the most prominent VC investors for 2021. zcu.io/A3QW #partnerships #channels #PRM #CRO #PartnerStrategy #StrategicAlliances #EMEA