Having web push notifications in your marketing toolbox can really give you an edge because right now it is highly under-utilized and if used correctly it is a very authentic way to enhance your brand experience. lttr.ai/GHMO#PushTechnology#pushowl#Shopify
I did PR for Marimba. #PushTechnology, anyone? Later, covering digital for Ad Age in the late '90s, I met maybe the smartest yet, Tara Lemmey, then CEO of Narrowline. Anyone remember that company? I was like, "NASDAQ for ads?? WTF?!" The original programmatic.